Job Description

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Responsibilities:

• Drive acquisition of target consumer across all digital channels according to the business KPIs set for the fiscal.
• Responsible for all eCommerce activity for @home (and key brands within @home stable) on Bash in relation to turnover, campaign & promotion launches, new product launches, conversion, targeted traffic, storefronts, product enrichment and reporting; and drive annual targets.
• Oversee the operational elements of the eCommerce store along with key stakeholders, such as logistics, online & stock availability, customer care, and technology (technical issues etc.)
• Management, enrichment & reporting of the @home Branded Website.
• Support the overarching brand marketing and merch strategies with sound digital Go-To-Market strategies & amplification.
• Create & execute the Digital CRM Strategy alongside the @home Marketing Manager
• Create a comprehensive comms and social media strategy, alongside the @home Content Team, to increase reach, number of targeted followers, engagement, and ultimately to drive revenue across @home stable of key brands.
• Research market to discover new trends and technologies (AI etc.) to improve & create efficiencies across content production and website performance.
• Custodian of digital & eCommerce best practise amongst the eCom & Marketing Teams.
• Act as key point of contact with Bash to ensure clear lines of communication and alignment with @home trading division.
• Drive Online availability above 90%.
• Provide leadership and targets for the following:

• Site maintenance - product.
• Site marketing - loading of site skins, promos, site content (static pages).
• Customer journey UX, CX.
• Working closely with the following teams:

• Planners for allocations, volume planning, promotions and revenue generation.
• Marketing teams for site aesthetics, content, campaigns, brand equity & all design briefs.
• Bash design team for any additional campaigns.
• Operations teams to assist us with OneStock & Click and Collect.
• Bash Studio to get product shot.
• Labs team's requirements in terms of data requirements.
• Customer services call centre teams for customer coms and issues.
• Bash Fulfilment team for OTD from stock management and regional fulfilment of full price & aged stock perspective.
• Paid media in conjunction with the marketing & Bash.com team.
• Managing multiple cost centres and budgets alongside finance for projections, budget management loading of invoices.
• Monthly management & REXCO reporting for all brands.

Qualifications and Experience:

• Relevant degree or diploma
• 5 years proven track record in a high performing e-commerce environment
• Experience in marketing, planning, merchandising, operations logistics

Skills:

• Strong commercial acumen trader approach to e-commerce
• Be a strong coach mentor, driving a high-performance culture
• Ability to plan, launch & track campaigns across web, social, SMS email
• Be able to plan your time effectively efficiently work well under pressure across multiple brands and their leadership teams.
• Strong verbal written communication skills
• Ability to analyse report back effectively
• Proficient in e-commerce monitoring & tracking platforms - to allow for effective planning implementation
• Strong budget management skills
• Attention to detail
• Working knowledge of dealing with managing a digital marketing agency
• Keep abreast of competitor activity, market trends, best practice
• Be customer-centric and proactive

Behaviours:

• effectively considers the diverse needs of various stakeholders
• applies market and business insights in order to drive organisational objectives
• conveys information and communicates ideas in a clear, concise and impactful manner
• creates an environment that fosters and nurtures a culture of creativity which drives success
• understands, anticipates, and meets the needs and expectations of customers
• interprets and simplifies complex and contradictory information when resolving organisational problems
• develops plans and prioritises initiatives that align to the organisational goals and objectives
• leverages new technology to enhance productivity, improve problem solving, and support business growth

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us:

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.

We're the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About the Team:

@home is a well-established homeware and furniture brand offering its guests a full range of premium, quality homeware and furniture.

@home is looking for individuals who believe in the art of possibility, and delivering a true omni-channel experience.

Do you love making people feel at home? Are you driven by exceeding business and guest experience?

The Foschini Group