Ecommerce Analyst I

Cape Town, Western Cape, South Africa

Job Description

Position summary
Industry: FMCG & Supply Management
Job category: FMCG, Retail, Wholesale and Supply Chain
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
EE position: No
Introduction
To provide Woolworths Business Units, including WFS, with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.
Job description

  • Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, WW app dashboard and analysis.
  • Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
  • Manage, maintain and improve Omni-channel reporting databases, including dimensions, measures and calculations.
  • Identify new measures and reports based on Omni-channel strategy and performance improvement opportunities.
  • Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools like Firebase) on the app, website and mobile/social platforms.
  • Provide insights into traffic driven by internal and external campaigns' effect on the app, website and other commerce platforms.
  • Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
  • Provide insights into external search engine optimization and analysis.
  • Provide frequent recommendations on how to maximize revenue from the WW website and app via product positioning, design elements and UX.
  • Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
  • Management and maintenance of existing reports/dashboards.
  • Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
  • Educate key stakeholders on the on the relevance of Omni-channel management information.
Minimum requirements
  • Relevant 3 year Diploma, with statistics or maths.
  • Prior experience in similar role an advantage.
  • Experience with Business Intelligence / Reporting tools (e.g. Google Analytics, Firebase, Looker Studio, BigQuery, Tableau, Qlik, Google Analytics, Firebase, AWS QuickSight).
  • Google Analytics experience, Firebase experience and an understanding of e-Commerce processes with a special focus on app.
  • Experience in setting up an eCommerce environment for analytics.
  • Experience with Google Tag Manager and data layer event briefing and testing for app tracking.
  • Advanced Excel (with experience and using graphs, pivots, macros) and PowerPoint experience.
  • Excellent analytical skills and experience in data analysis.
  • Able to develop and produce Omni-channel management information.
  • Able to explain metrics and models to Key Stakeholders.
  • Good verbal and written communication skills.
  • Sound business acumen.
  • A strong customer service focus.
BEHAVIOURAL:
  • Passion for the brand and for customers - with the ability to change views and influence decisions and behavior.
  • Connecting people - building relationships with stakeholders and working well within a team.
  • Personal effectiveness - the ability to work under pressure and to work independently.
  • Excellent Planning and Organising skills.
  • Leading Transformation - ability to create new and imaginative approaches to work.

Skills Required

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Job Detail

  • Job Id
    JD1553149
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned