Job Description

Job Summary JOB TITLE: Distribution Partner Manager Liquor
AREA: Johannesburg South, Gauteng
INDUSTRY: Fast-Moving Consumer Goods (FMCG) Beverage Distribution
Salary / CTC: Market related (Depending on current earnings, qualifications, and experience)
Report to: National Sales Manager / Head of Sales
Type: Permanent | Full-TimeKey Responsibilities:
Customer Management

• Set sales, distribution, and execution targets for wholesale and redistributor partners.
• Conduct regular trade visits and collaborate with 3rd party sales/merchandising teams to optimise performance.
• Build relationships with key distributors and ensure execution of merchandising standards.
• Track distributor performance using internal systems and benchmark against KPIs.
• Develop initiatives to drive distribution growth and in-market execution.

Business Planning

• Create and implement territory-specific business plans aligned to strategic priorities.
• Drive volume, distribution (horizontal and vertical), and executional excellence.

Business Intelligence

• Maintain strong command of business systems and use data to identify and act on sales opportunities.
• Monitor competitor activity and identify areas to gain competitive advantage.

Operational Excellence

• Collaborate cross-functionally with finance, marketing, and operations to align pricing and promotional strategies.
• Manage risk and inventory exposure in accordance with policies.
• Represent the brand professionally in all aspects of appearance and behaviour.

Qualifications and Skills:
Qualifications:

• Bachelors Degree (or equivalent relevant qualification)

Skills:

• Strong leadership and team management capabilities
• Excellent communication, negotiation, and relationship-building skills
• High-level analytical and reporting ability
• Confident with MS Office (Excel, PowerPoint, Word)
• Proactive, adaptable, and solutions-oriented
• Knowledge of market demographics and regional business dynamics

Experience:

• Minimum 5 years of sales experience in FMCG, with strong exposure to distributor/customer management
• Previous experience in wholesale and redistributor engagement
• Key Account Management experience is advantageous

Key Competencies:

• Commercial acumen
• Strategic thinking
• Self-discipline and initiative
• Strong planning and organisational skills
• Negotiation and influence
• Resilience and adaptability

Working Conditions:

• Field-based role requiring frequent travel (8090% of the time)
• Flexible working hours including occasional evenings/weekends
• High-energy, fast-paced environment

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