Job Description

Display Advertising Operations Manager

Gauteng

A company in the online property space defines their values as Service, Collaboration, Innovation, Agility and Grit and this defines their culture. The company invests in their people and helps them to grow. The organisation is proud of the calibre of people within it, and are successful because of them. They recognize and reward success and look for people who share their passion for innovation and excellence.

Role Summary:

Reporting into the Chief Revenue Officer, the Display Advertising Operations Manager will be responsible for overseeing and managing the end-to-end process of digital advertising campaigns. To ensure the successful execution and delivery of online advertisements, you will collaborate closely with cross-functional teams from sales, marketing and technology.

Your role will involve implementing and optimizing ad campaigns, managing ad inventory, troubleshooting technical issues, and analysing campaign performance metrics.

The ideal candidate has a strong understanding of digital advertising technologies, excellent project management skills, and a keen eye for detail.

Main Responsibilities:

1.Campaign Management:

• Plan, execute, and monitor digital advertising campaigns across various platforms and channels.
• Collaborate with internal teams and clients to define campaign objectives, target audience, and performance goals.
• Implement and optimize ad campaigns to maximize performance and achieve key metrics such as impressions, clicks, conversions, and ROI.
• Ensure timely and accurate delivery of ad campaigns while maintaining quality standards.
• Monitor and analyze campaign performance, providing regular reports and insights to stakeholders.

2.Ad Operations:

• Manage ad trafficking, including ad tag generation, creative asset validation, and implementation of tracking pixels.
• Oversee ad inventory management, including forecasting, tracking availability, and optimizing inventory yield.
• Troubleshoot and resolve technical issues related to ad serving, tracking, and creative implementation.
• Collaborate with the technology team to implement and test new ad technologies and features.
• Stay updated on industry trends, best practices, and emerging ad technologies.

3.Team Coordination and Communication:

• Collaborate with sales, marketing, creative, and external partners to gather campaign requirements and ensure smooth execution.
• Provide guidance and support to the ad operations team, fostering a culture of continuous learning and improve-ment.
• Coordinate with internal and external stakeholders to resolve issues and address client concerns.
• Communicate campaign updates, performance insights, and recommendations to clients and internal teams.

4.Process Improvement:

• Identify opportunities to streamline and improve ad operations processes for increased efficiency and effectiveness.
• Implement standardized workflows and best practices to enhance campaign execution and delivery.
• Evaluate and recommend ad technology platforms, tools, and vendors to support ad operations activities.
• Conduct regular audits to ensure compliance with industry standards, policies, and guidelines.

REQUIREMENTS

• Bachelor's degree in marketing, advertising, business, or a related field (or equivalent work experience +- 3-5 years).
• Proven experience in digital ad operations, campaign management, or related roles.
• Strong knowledge of digital advertising platforms, ad servers, and ad exchanges (e.g., Google Ad Manager).
• Proficiency in ad trafficking, tag management, and troubleshooting ad-related technical issues.
• Familiarity with ad formats, targeting options, and optimization techniques across different digital channels (display, video, mobile, social, etc.).
• Analytical mindset with the ability to interpret campaign performance metrics and provide actionable insights.
• Excellent project management skills, including the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills to collaborate effectively with internal teams and clients.
• Attention to detail, quality-focused approach, and ability to maintain accuracy in a dynamic work environment.
• Familiarity with HTML, JavaScript, and web debugging tools is a plus.
• Certifications in ad operations or digital advertising platforms are desirable

Progressive Edge Consulting