Direct Response Copywriter

Johannesburg, Gauteng, South Africa

Job Description

About GenRevv
GenRevv helps capital-raising firms and alternative investment platforms attract accredited investors through persuasive messaging and performance creative.
We craft high-converting ads, emails, and landing pages that turn curiosity into commitment.
Were looking for a Direct Response Copywriter who knows how to grab attention, build trust, and drive action all while staying compliant and credible in the investment space.
Role Overview
Youll concept, write, and test copy across ads, landing pages, and email funnels that target accredited investors.
Youll work closely with the Creative Director to build new hooks, iterate on top performers, and refine messaging based on real performance data.
This role is about speed, clarity, and results testing creative angles fast, learning from the data, and producing fresh iterations that scale.
Key Responsibilities
Write ad copy (Meta, YouTube, Display) that hooks attention and drives lead generation.
Create email funnels and landing page copy that convert leads into booked calls.
Collaborate with the Creative Director to build and refine messaging frameworks.
Translate client differentiators into persuasive and compliant marketing language.
Review performance data and use insights to develop new creative hypotheses.
Maintain messaging libraries and version control across accounts.
Qualifications
3-6 years of experience in direct-response or performance copywriting.
Proven track record of writing ads, emails, and landing pages that convert.
Strong grasp of funnel psychology, investor persuasion, and credibility-driven storytelling
Excellent research and interview skills; able to quickly grasp new offers and industries.
Experience in financial, investment, or real estate verticals a plus.
Fast, disciplined writer who thrives on iteration and data feedback.
Compensation & Environment
Salary:$20K-$30K, depending on experience
Performance-based bonus opportunities
Remote and collaborative team culture focused on learning, speed, and growth

Skills Required

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Job Detail

  • Job Id
    JD1650237
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned