Direct Marketing Campaign Manager
Job Description
Your mission is to develop, execute, and optimize the entire digital marketing campaign strategy for the company's online investment platform. You will be the driving force behind attracting new clients and nurturing existing ones through targeted, data-driven initiatives. This isn't just about managing ads; it's about owning the full campaign lifecycle-from strategy and content planning to execution, A/B testing, and reporting. Your work will directly fuel the platform's growth and contribute tangibly to the company's success in the competitive FinTech landscape.
Profile for Success
- A proven track record of planning, managing, and executing end-to-end digital marketing campaigns that drive user acquisition and conversion.
- Demonstrated experience using data and analytics to measure campaign performance, conduct A/B tests, and provide actionable insights.
- Strong background in audience segmentation and developing targeted email and social media marketing initiatives.
- Experience working within the FinTech, financial services, or a similarly regulated industry is essential.
- Minimum of 2-3 years in a digital marketing or campaign management role.
- A Bachelor's degree in Marketing, Digital Marketing, or a related field.
Skills Required
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Job Detail
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Job IdJD1562655
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSouth Africa, South Africa
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EducationNot mentioned