Job Description

Closing Date 2025/11/19
Reference Number EDU251114-1
Job Title Digital Sales and Marketing Manager
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Honours Degree | Postgraduate Diploma
Job Category Marketing
Job Advert Summary
Eduvos is looking to employ a Digital Sales and Marketing Manager on a permanent basis at any of our National campuses.
Type of role:
Permanent
The Role:
We are recruiting a Digital Marketing Manager to lead Eduvos's digital strategy and drive measurable growth across all digital channels. This is a senior, strategic role responsible for delivering high-impact digital programmes, executing large-scale acquisition campaigns, and building a world-class digital ecosystem that supports our student recruitment and brand objectives.
You will oversee the digital marketing budget, lead a high-performing team, and shape how Eduvos attracts, converts, and retains customers across 12 campuses and online channels.
The Opportunity
You will lead the full digital marketing value chain, including paid media, SEO/SEM, web optimisation, CRM, lifecycle marketing, analytics, AI automation, and digital customer experience. Your work directly influences growth outcomes and the organisation's position as a leading private higher education institution.
This role is ideal for someone who is both strategic and hands-on, thrives in a high-growth environment, and is confident driving digital performance at scale.
Minimum Requirements
Minimum qualifications required:

• Honours degree in Marketing
• Relevant certification in data analytics

Experience

• At least 9 years' experience in digital marketing
• Depth in paid media, SEO/SEM, CRM, web management, analytics, and automation
• Experience in Higher Education is strongly advantageous
• Proven track record managing large-scale budgets and acquisition campaigns

Skills and Competencies

• Strong project and campaign management
• High-level financial and budgeting capability
• Advanced analytics, reporting, and PowerBI skills
• Expertise with Google and Meta platforms
• Strong writing, communication, and stakeholder engagement
• Experience with digital transformation, AI tools, and automation
• Customer journey and lifecycle marketing expertise
• Leadership capability with resilience, adaptability, and strategic thinking

Duties and Responsibilities
Key Responsibilities
Digital Strategy and Performance

• Lead Eduvos's digital marketing strategy to drive brand visibility, customer acquisition, and revenue growth.
• Manage a budget with a focus on ROI, efficiency, and measurable results.
• Deliver annual digital acquisition targets.
• Drive paid media performance (Google, Meta, programmatic) with strong CPA and ROAS metrics.
• Lead SEO and SEM initiatives to grow organic visibility and search performance.

Campaign, Content, and Platform Execution

• Oversee campaign planning, execution, optimisation, and reporting.
• Guide content strategy that supports lead generation and digital engagement.
• Lead the optimisation of Eduvos's websites for UX, SEO, CRO, and overall performance.
• Manage the digital marketing tech stack to ensure seamless integrations and platform uptime.

AI, Automation, and Data-Driven Marketing

• Implement AI and automation tools to improve speed, accuracy, and conversion.
• Drive data-powered decision-making across channels.
• Translate analytics into actionable insights for continuous improvement.

CRM and Lifecycle Marketing

• Strengthen customer engagement across the full lifecycle (lead, nurture, apply, register, retain). o Improve conversion ratios, engagement metrics, and campaign effectiveness.

Leadership and Management

• Lead and mentor a multidisciplinary digital team: Paid Media Specialist, Website Developers, AI & Automation Specialist. o Build digital capability, drive innovation, and create a high-performance culture. o Ensure governance, compliance, and marketing risk management.

Stakeholder and Executive Engagement

• Present digital performance, insights, and recommendations to the Executive team and Board. o Work collaboratively with Sales to strengthen conversion and customer experience.

What Success Looks Like

• Measurable improvement in conversion, traffic, lead quality, and cost efficiency
• Predictable and well-performing digital campaigns across all intakes
• A customer journey powered by data, automation, and seamless UX
• A high-performing digital team with strong alignment and capability
• Clear, accurate dashboards and reporting for leadership decision-making
• Strong collaboration across Sales, Marketing, and Operations

Functional and Behavioural Competencies
Functional competencies:
Project management skills
Well-developed writing and editing skills
Website design and automation experience
Campaign management skills
PowerBI skills
Platform proficiency (Meta and Google)
Analytical skills
Trend awareness
Good understanding of campaign budgeting to optimise spend
Depth of search engine optimisation (SEO) and search engine marketing management (SEM) knowledge
Customer journey mapping
Customer life cycle strategies
Behavioural competencies:

• Leadership
• Initiative and responsibility
• Constructive teamwork
• Effective communication (verbal and written)
• Analysis and judgment / problem solving
• Innovative and change / Continuous learning
• Systematic approach (planning and organising)
• Strategic thinking
• Adaptability

Skills Required