Job Description

Company Description
Who is HelloKindred?
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length: October 1st, 2025 - September 30th, 2026 (1 year)
Our client, a leading global professional services organisation, is seeking a Digital Product Content Strategist to take ownership of the end-to-end content strategy and hands-on writing for product listing pages (PLPs), product detail pages (PDPs), category pages, and navigation copy. The successful candidate will play a key role in driving discoverability, clarity, and conversion by creating persuasive and structured content in partnership with UX, Service, SEO, Analytics, and Engineering teams.
What you will do:

• Define and implement content strategy for PLP, PDP, and category experiences across multiple brands and markets.
• Establish and maintain voice, tone, and evidence-based messaging frameworks that increase CTR, add-to-cart, and revenue per visit.
• Design and optimise information architecture (taxonomy, facets, filters, microcopy, and naming conventions) to improve findability and reduce friction across digital journeys.
• Write and edit compelling copy at scale, including product descriptions, benefit-led bullets, specifications, comparison modules, and guided selling content.
• Build reusable content templates, models, and governance processes (style guides, editorial checklists, QA standards) to ensure consistency across markets.
• Partner with optimisation and analytics teams to run A/B and multivariate tests (e.g., CTA language, above-the-fold modules), iterating content for measurable performance improvements.
• Work within enterprise CMS and marketing stacks, ideally Adobe Experience Manager (AEM), Adobe Target, and Adobe Campaign, to deliver and optimise content across channels.
• Collaborate daily with UX, Product, Design, Merchandising, SEO, and Engineering teams to ensure timely delivery of content within agile sprints and release cycles.

Qualifications

• Bachelor's degree (or equivalent experience).
• 5+ years' experience in content strategy and product content writing for enterprise-scale web, mobile, or commerce platforms.
• Strong expertise in information architecture and structured content design: taxonomy, schema, and component-based content models.
• Proven track record of persuasive, conversion-focused writing for PLPs and PDPs, with a portfolio showcasing results (before/after or A/B test outcomes).
• Solid understanding of SEO for commerce, including query intent, entity coverage, and internal linking strategies.
• Experience working in Agile product teams, managing backlogs, and delivering against sprint commitments.
• Excellent stakeholder management skills, with the ability to present content rationale supported by data and insights.
• Hands-on experience with AEM Sites content models/components, Adobe Target activities, and Adobe Campaign orchestration; familiarity with DAM/Assets pipelines a plus.
• Experience working with large product catalogues, multi-locale content operations, and PIM/DAM workflows.
• Knowledge of accessibility standards (WCAG) and inclusive language guidelines.

Additional Information
What to include with your application

• A portfolio with 3 - 5 representative PLP/PDP samples (before/after or test results preferred).
• A brief content case study explaining your strategy, IA decisions, and measurable outcomes.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Skills Required