Job Description

The Digital Menu & User Journey Specialist will be responsible for managing the customer-facing digital touchpoints within Hungry Lion stores, ensuring consistency and accuracy across digital menu panels and point-of-sale (POS) pricing systems. This role plays a key part in optimising the customer journey by maintaining up-to-date product offerings, pricing accuracy, and alignment between marketing campaigns and in-store execution.

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Key Responsibilities

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1. Digital Menu Management

Update and maintain digital menu board content across all stores using the digital signage software. Ensure timely implementation of menu changes in line with marketing campaigns, promotions, and seasonal offers. Coordinate with the Creative Team to ensure all content is visually aligned with brand standards. Conduct regular audits to ensure digital menu content is accurate, consistent, and optimised for clarity and customer experience.
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2. POS Pricing and Menu Management

Collaborate with various other teams and departments to update pricing and product information in the POS system. Ensure seamless rollout of menu and price changes to all store locations with minimal disruption to operations. Test and verify POS menu updates before and after deployment to prevent errors. Maintain a change log for all POS menu updates and liaise with internal teams for feedback.
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3. User Journey Optimisation

Map and review in-store user journeys regularly to identify areas for improvement. Work with Marketing, Operations, and Insights teams to ensure all touchpoints, from digital menus to ordering, are intuitive, efficient, and engaging. Monitor customer feedback related to menu visibility, comprehension, and ordering process.
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4. Cross-functional Coordination

Act as the central point of contact between Marketing, Operations, Insights, IT, and store teams for all menu and pricing updates. Provide feedback to internal teams on industry trends and best practices to ensure our customer journey is as efficient as possible.

Requirements

Education & Experience:

Diploma or degree in Marketing, Management, IT Systems, or related field. 2-3 years' experience in QSR, retail, or FMCG industry preferred. Prior experience with POS systems, CMS software, or menu management tools is advantageous.

Skills & Competencies:

Strong attention to detail and organisational skills. Basic understanding of digital platforms and POS back-office systems. Tech-savvy with the ability to quickly learn and manage new software. Excellent communication and coordination skills. Ability to work independently and manage multiple projects under tight deadlines. Analytical thinker who is customer-centric and solutions-oriented. Experience in QSR or high-volume retail environments.(desirable) Familiarity with Hungry Lion's brand and customer base.(desirable) Knowledge of UX or retail design principles.(desirable)





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