Digital Marketing & Web Specialist

Cape Town, Western Cape 7103, South Africa

Job Description


About Us: We are a leading medical staffing business that specializes in providing temporary nursing solutions in the UK and South Africa. Our commitment is to ensure the best quality care by providing skilled and dedicated professionals to our clients.
Role Objective: To drive our online presence, engage our audience, and facilitate seamless application processes for potential nursing candidates through optimized job landing pages and a strong social media presence.
Key Responsibilities:
Web Development & Maintenance

  • Design, create, and manage job landing pages that align with our brand and optimize user experience.
  • Ensure all web content is up-to-date, accurate, and engaging.
  • Collaborate with internal teams to design and display relevant job postings.
  • Monitor website performance and troubleshoot any issues or bugs.

Social Media Management
  • Plan, create, and publish relevant content across all our social media platforms.
  • Engage with our online community and respond to comments, messages, and inquiries in a timely manner.
  • Monitor trends in social media tools, applications, and design.
  • Implement social media campaigns to drive engagement and increase candidate applications.

SEO & Analytics
  • Ensure landing pages are optimized for search engines.
  • Monitor website traffic, analyze visitor data, and make recommendations for improvement.
  • Report on the performance of all digital marketing campaigns.

Collaboration & Reporting
  • Work closely with the marketing, sales, and HR teams to align digital strategies with business goals.
  • Provide monthly reports on website and social media metrics.
  • Offer insights and suggestions for continuous improvement in the digital space.

Skills & Qualifications:
  • Bachelorxe2x80x99s degree in Web Development, Digital Marketing, or a related field.
  • Proven experience in web design and development, preferably with a portfolio showcasing past work.
  • Proficiency in HTML, CSS, JavaScript, and content management systems like WordPress or Joomla.
  • Strong knowledge of social media platforms (e.g., Facebook, LinkedIn, Twitter, Instagram) and best practices.
  • Experience with SEO tools and practices.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively and independently.
  • Keen attention to detail and problem-solving skills.
  • Knowledge of the medical staffing industry would be a plus but not essential.

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Job Detail

  • Job Id
    JD1271632
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape 7103, South Africa
  • Education
    Not mentioned