Job Description

Education:

• Degree or Relevant experience within Digital Marketing
• Latest AdWords /Bing/ Google Tag Manager certifications

Skills/Experience required:

• No less than 3 yearsxc3xa2xc2x80xc2x99 experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).
• Latest Facebook Blueprint a must.
• Experience with ecommerce
• Experienced with paid ads on social media
• Knowledge of marketing automation technology preferred.
• Knowledge of Constant Contact/Mailchimp/HubSpot (or other email marketing or marketing automation tool) preferred.

xc3x82
:

• Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of internal campaigns.
• Develop, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Optimize copy and landing pages for paid search engine marketing campaigns
• Manage display network placement lists on AdWords and other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communicate to team and management on project development, timelines, and results.

xc3x82

ExecutivePlacements.com