Digital Marketing Strategist

Cape Town, WC, ZA, South Africa

Job Description

About WBWR



WBWR is a culturally-driven creative and digital studio that partners with leading brands in fashion, lifestyle, entertainment, and media. We craft strategies and campaigns that don't just perform--they resonate. From content to commerce, we build marketing ecosystems that connect with modern audiences in meaningful, measurable ways.



The Role



We're hiring a

Digital Marketing Strategist

with the brains of a growth marketer and the instincts of a brand thinker. This is not a media buying role--this is strategy in its purest form:

audience definition, channel planning, offer architecture, and insight-led execution

.

You'll lead multi-channel strategies for a roster of premium clients, owning everything from launch plans and funnel frameworks to creative direction and data interpretation.



What You'll Do



Develop and lead

end-to-end marketing strategies

across paid social, search, email, web, and content


Work closely with creative, paid media, and web teams to

build conversion-optimized journeys




Audit brand performance and identify short- and long-term growth opportunities


Translate product positioning and consumer insights into

channel-specific tactics and campaigns




Craft

funnel strategies

tailored to DTC and retail hybrid models


Create campaign plans with clear KPIs, testing roadmaps, and performance reporting


Present strategies and insights directly to clients, serving as a

trusted growth advisor




Requirements



3-5+ years in digital strategy, ideally in an agency, consultancy, or high-growth brand


Strong understanding of

paid social

,

email

,

web UX

, and

e-commerce conversion drivers




Confident using performance data to inform creative and media strategy


Experience working with or across teams executing on Meta Ads, Google Ads, Tik Tok Ads, Shopify, and GA4


Able to juggle multiple client accounts without compromising thoughtfulness or quality


Exceptional client-facing communication and storytelling skills


Bonus Points



Experience scaling premium or high-design consumer brands


Solid grasp of media mix modeling, LTV analysis, or retention strategy


A creative POV--you're not afraid to push ideas forward


Copy or creative direction background is a plus


Why This Role



Work on the

strategic front lines

with globally recognized and design-led brands


Collaborate with a

multidisciplinary team

across paid, creative, Strategy and CRM


Real ownership of strategy--not just execution


* Flexible culture that values results, trust, and taste

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Job Detail

  • Job Id
    JD1440377
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, WC, ZA, South Africa
  • Education
    Not mentioned