Job Description

Digital Marketing Strategy & Execution

• Develop and implement digital marketing strategies to increase online visibility and lead generation.
• Oversee and update the company website using WordPress, ensuring SEO best practices.
• Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Create and schedule engaging content across social media platforms.

Performance Analysis & Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
• Analyze marketing metrics and generate reports to assess campaign performance.
• Recommend improvements based on data-driven insights.

Content Creation & Brand Management:

• Develop compelling marketing materials, including storyboards, website content, and promotional copy.
• Maintain brand consistency across all digital channels.
• Collaborate with design and content teams to ensure high-quality output.

Stakeholder & CRM ManagementManage and optimize Pipedrive CRM for effective lead nurturing and conversion tracking.Maintain relationships with internal and external stakeholders to support business growth.Qualifications & Experience:

• Proven experience as a Digital Marketer, Marketing Coordinator, or in a similar role.
• Bachelors degree in Marketing, Business, Communications, or a related field (preferred) OR
• At least 5 years of practical experience in digital marketing.

Skills & Competencies:

• Proficiency in Pipedrive CRM for lead tracking, pipeline management, and automation.
• Strong knowledge of WordPress, including content updates, troubleshooting, and plugin management.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and paid advertising platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaborate with cross-functional teams.
• Understanding of digital marketing trends and best practices.

Preferred Skills:

• Experience with graphic design tools such as Canva, Adobe Creative Suite.
• Basic knowledge of HTML/CSS for minor website edits.
• Experience with email marketing tools like Mailchimp, HubSpot, or ActiveCampaign.
• Proficiency in Microsoft 365, MS Teams.

Personal Attributes:

• Ability to work independently and within a team environment.
• Strong problem-solving and analytical skills.
• Good verbal and written communication skills.
• Ability to handle multiple tasks and prioritize effectively.
• Attention to detail and a methodical approach to work.
• Ability to work under pressure and meet deadlines.
• Proactive, flexible, and eager to learn.
• Professional, respectful, and ethical in all interactions.

Should you not receive a response within 10 working days, please consider your application unsuccessful.

Careers24