Job Description

Location: Hybrid - Johannesburg
Employment Type: Full-Time
Industry: Logistics & Supply Chain | B2B SaaS | Professional Services
WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid media and inbound lead generation, particularly in the B2B SaaS space.
About the Role
As a Digital Marketing Specialist, you will own the inbound lead generation strategy and its implementation, focusing on paid media campaigns across LinkedIn and Google. You'll work closely with the content team to execute full-funnel strategies, analyse campaign performance, and continuously optimise for better results. The ideal candidate is both analytical and creative, comfortable juggling multiple projects in a fast-paced environment.
Key Responsibilities
Develop and manage paid media goals and KPIs
Implement full-funnel inbound lead generation strategies
Create, manage, and optimise ad campaigns on LinkedIn and Google
Analyse performance metrics and provide actionable insights
Collaborate with content and design teams on campaign assets
Report on campaign KPIs weekly and monthly
Stay updated on trends in paid media and digital marketing
Contribute to broader marketing initiatives and growth goals
What You'll Bring
1-3 years of experience in Digital Marketing, PPC, or SEM
Bachelor's degree in Marketing, Communications, or related field
Strong experience in B2B, preferably SaaS or professional services
Hands-on experience with LinkedIn Ads, Google Ads, and HubSpot
Proficiency in MS Excel and Google Analytics
Excellent written and verbal communication skills
Strong project management and time management skills
A data-driven mindset with a passion for performance marketing
Nice to Have
Experience with A/B or multivariate testing
Background managing moderate to large-scale B2B accounts
Knowledge of inbound marketing and content strategy
Creative input in copywriting and ad visuals
What's On Offer
Opportunity to work in a fast-scaling global business
Collaborative and creative team culture
Performance-driven atmosphere with growth opportunities
Exposure to high-impact campaigns and international clients
Company Culture
Our client fosters a supportive and inspiring culture that balances performance with well-being. They are deeply invested in team happiness, offering a fast-paced yet uplifting work environment where innovation is celebrated and talent is nurtured.
If you have not been contacted with in 10 workings days, please consider your application unsuccessful.

Skills Required