Job Description

Overall Purpose of the Job



The Brand Digital Marketing Specialist role has been created to increase skill-set and capacity in the Digital Marketing space within the brands and brand-groupings.



The Digital Marketing Specialist's role is to design, create, and deliver on Digital Marketing activities to support expansion and growth of the brands and brand groupings in which he/she works, through lead generation.

Main Responsibilities:

Design and implement digital media campaigns aligned with Brand goals and broader marketing strategy and plan, with a primary focus on quality lead generation for the brand, in conjunction with agencies and central support office roles where applicable

Creation of digital content on available Digital Platforms (e.g. Websites, Blogs, Google Business, Social Media etc)

Have an understanding of the analytics that lie behind campaigns and how to optimise based on learning Use available Dashboards to consistently benchmark and where needed use other data to delve deeper into results.

Serve as the primary custodian of the brand websites and the supporting content and work with the central web developer to ensure the optimisation of the site

Establish our web presence to boost brand awareness and generate leads

Maintain a strong online company voice through social media as well as manage social platforms

Generate monthly reports related to activities and lead generation

Liaise and communicate consistently with Brand Marketing and sales managers to ensure alignment with broader marketing plan

Liaise with each campus social media representative and principal regarding digital marketing elements needed, specific to their needs and campus (in line with the brand strategy)

Monitor ROI and KPIs

Stay up to date with digital media developments and competitor activity. Continuously evaluate where there is a need to adjust plans that will allow us to react proactively to the changes in the market and general trends.

Have an understanding on basic SEO practices

Formulation and Management of Digital marketing Campaign

Design and implement campaigns with a focus on lead generation

Align campaigns to brand objectives and goals

Align campaigns to brand marketing strategy

Work with and consult with agencies and support office where required

Ensure that all campaign activities are correctly tracked and bench marked

Track campaign return on digital marketing investment

Implement and monitor correct campaign budget allocations

Analytical Analysis and Reporting on Activities across all platforms

Ensure consistent monitoring, bench marking and reporting on all areas and platform in the Digital Marketing environment. Able to correctly and accurately report on activities and identify wins and areas for improvement

Content Generation

Develop and implement digital content on available Digital Platforms (e.g. Websites, Blogs, Google Business System, Social Media etc)

Ensure that created content is always up to date and relevant.

Website Ownership

Serve as the primary custodian of the relevant brand websites in terms of content, design, function, SEO etc

Effective and efficient communication with the Support Office web designer when briefing updates and changes

When required, liaise with relevant agencies in terms of website functionality and operations.

Social Media Managemen

t

Establish and maintain a strong brand voice on relevant social media platforms as well as manage day-to-day engagement with the public through campus support teams. Community Management

Innovation and Trend Listening

Consistently stay abreast of the latest technologies, trends and innovate accordingly

Education (Formal Qualification required)

Degree / Diploma in Digital Marketing

Relevant Certifications in Google Products (AdWords, Analytics, Remarketing etc)

Facebook Blueprint Certified