Job Description

Job Summary

Our client is looking to employ a Digital Marketing Specialist.

This is a hybrid position, must either be located in Stellenbosch (Surrounding areas) or in Pretoria (Offices based in Pretoria East).

Key Responsibility Areas:

• Campaign Effectiveness and Efficiency:
• Develop and execute end-to-end paid media campaigns that align with brand goals, ensuring consistent messaging and creative resonance.
• Enhance brand awareness, engagement, and conversions through well-crafted ad copy, compelling visuals, and precise targeting.
• Data-Driven Analysis:
• Regularly monitor campaign metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
• Analyse performance data to identify trends and optimization opportunities, allowing you to adjust strategies in real time.
• Budget Management:
• Optimize budget allocation across platforms to maximize campaign reach and effectiveness.
• Monitor spending to ensure adherence to allocated budgets while achieving optimal results.
• Ad Performance and Testing:
• Implement A/B testing to refine ad copy, visuals, and targeting parameters.
• Monitor ad performance, identifying high-performing elements and iteratively improving underperforming ones.
• Competitor Analysis:
• Conduct ongoing analysis of competitor campaigns to identify gaps and opportunities.
• Translate findings into actionable insights that give our campaigns a competitive edge.
• ROI and Conversion Tracking:
• Implement robust conversion tracking mechanisms to measure the impact of paid media efforts on sales and other key performance indicators.
• Calculate and report on return on investment (ROI) for each campaign.

Work Experience:

• Proven record of accomplishment of 3-5 years in the digital marketing field, with a focus on creating and managing successful paid media campaigns.
• Demonstrate proficiency in navigating platforms such as Meta, Google Ads, DV360, TikTok, and Spotify.
• Monday.com or hootsuite experience is beneficial.
• Telecommunications / Banking / insurance / FMCG background is beneficial.
• Someone who can sell a product using digital marketing strategies.
• Ability to structure/create adverts in order to sell a product.
• Someone who is experienced and ready to hit the ground running!

Skills and competencies:

• Strong data analysis skills to decipher complex campaign metrics and derive actionable insights.
• Ability to translate data findings into strategic optimizations.
• Excellent verbal and written communication skills.
• Ability to present complex data and insights in a clear, concise, and persuasive manner.
• Work collaboratively with cross-functional teams, demonstrating the ability to contribute effectively to a team environment.

EDUCATION REQUIREMENTS

• Grade 12.
• Relevant certifications in digital marketing or related disciplines, highlighting your commitment to staying current in the field and validating your expertise is essential.

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