Job Description

Introduction:
We're looking for a skilled and driven Digital Marketing Specialist with an advertising platform focus to join our client in the health technology industry. This role is ideal for someone who thrives in a fast-paced, performance-driven environment and has a passion for leveraging digital platforms to support business growth. The successful candidate will manage paid media campaigns across social, search, and programmatic channels, collaborating closely with internal teams and external partners to ensure strategic alignment and creative excellence.
Job Purpose:
The purpose of this role is to lead and manage digital marketing campaigns for our client in the health technology industry across a variety of advertising platforms to support strategic business objectives. This includes end-to-end ownership of campaign planning, execution, optimisation, and reporting across platforms such as Meta Ads, Google Ads, LinkedIn Ads, and programmatic tools like AdRoll or The Trade Desk. The specialist will support both retail and e-commerce marketing efforts, manage agency relationships, and contribute valuable insights from market trends, competitor analysis, and campaign performance. The role also involves identifying and testing new advertising platforms to support continued growth and innovation.
REQUIREMENTS
Minimum education (essential):

• Course / Certificate in digital marketing
• BCom Marketing Management or related Commerce degree
• Postgraduate Degree or Diploma in Marketing Management or related (Beneficial)

Minimum applicable experience (years):

• 5 years

Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
• Reporting and navigating GA4.
• Analyzing and reporting on campaign data.
• Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential):

• Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
• Thorough understanding of conversion tracking systems.
• Digital target markets / audiences and campaign KPIs
• Predict campaign performance, based on previous experience.
• Proficient in Microsoft Suite or Google Suite.
• Excellent analytical and cross-functional communication skills
• Experience running paid lead generation campaigns (desirable)
• TV Streaming (desirable)
• Google Tag Manager (desirable)
• Experience using Salesforce (desirable)
• Fullstory (desirable)

Other:

• Proficient in Afrikaans and English
• Own transport and license

KEY PERFORMANCE AREAS:
Direct Digital Campaign Management 50%

• Lead the management of digital marketing campaigns across platforms with a particular focus on Facebook Ads Manager. May also be required to support Google Ads, BING, 3rd party remarketing platforms, etc and assist with managing agency relationships as needed.
• Lead the creative and copy briefing process for all digital campaigns to ensure frequently enough updated creatives, alignment with positioning, and seamless approvals and implementation across digital platforms in support of the performance marketing plan.
• Support digital platform expert relationships and conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas to test with the objective to improve campaign performance.
• Implement ongoing campaign, creative and audience refinements and optimizations.
• Analyze campaign performance data and provide regular reporting to the marketing team and 3rd party partners as needed.
• Support the retail marketing team with retailer briefs for new online launches and creative updates.

E-commerce and Lead Gen Management 15%

• Support the broader teams with our own e-commerce platforms including our website and landing pages to ensure seamless and optimized customer journeys from a digital campaign perspective.
• Generate leads, collaborate with development team on optimizing lead generation website experiences, and collaborate with sales team on optimizing lead quality
• Collaborate with the relevant teams to ensure we optimize customer journeys across the different touchpoints focusing on digital campaigns to improve overall conversion rate of our website.
• Manage the tactical implementation of journey optimized digital campaign efforts.

Data Tracking & Reporting 10%

• Build a monthly digital marketing platform performance report and work with the BI teams to automate and optimize dashboards.
• Assist with end to end analytics tracking, monitoring and improvement across platforms.
• Collaborate with cross functional teams to ensure accurate conversion tracking.
• Track performance on a monthly basis and optimize campaigns based on insights.

Strategic Management Support 15%

• Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors and campaign performance to ensure business objectives are achieved.
• Create a comprehensive competitor analysis on a quarterly basis, keep a close eye on competitors to ensure we remain relevant and capture competitor activity during key promotional periods on an ongoing basis.
• Assist to create processes and systems to support the broader business.
• Contribute to strategic business projects when required.
• Consistently explore new possibilities for the expansion of our digital reach and digital sales channels and chase down such opportunities.

Digital Marketing Administration 5%

• Assist with overall digital marketing administration.
• Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
• Assist with management of all digital campaigns ad accounts.
• Assist Marketing team with general administrative tasks.

QMS 5%

• Ensure that QMS guidelines are adhered to.
• Ensure that all supporting documents are kept to date.
• Ensure that all processes are kept relevant.

Remuneration Offered
Market related