Job Description

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We are looking to employ a results-driven

Digital Marketing Specialist

with a passion for e-commerce and a talent for crafting impactful online strategies to take ownership of our brand's entire digital footprint!



In this pivotal role, you will be at the forefront of our online presence, driving sophisticated campaigns and ensuring our brand shines across all digital touchpoints. If you're a strategic innovator with a proven track record in digital marketing excellence and a desire to make a significant impact, we want to hear from you! The ideal candidate will have a deep understanding of paid media, customer journeys, front-end web management, and data analytics, all within a fast-paced e-commerce environment.

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Key Responsibilities

Oversee product inflows, implement website visuals, analyze sales, and collaborate to optimize our online store. Execute and rigorously track all digital campaigns (social media, Google, YouTube, email, SMS). Optimize activities for ROI and report performance to stakeholders. Translate data into insights to guide marketing decisions and forecast performance. Manage budgets, bids, and A/B tests for paid media to drive ROI and reduce CAC. Ensure prompt, brand-appropriate responses to customer queries when needed. Manage the full content workflow, from briefs to final sign-off for website updates. Investigate new digital products, lead their implementation, and ensure continuous management. Own the development of automated email flows (welcome series, cart abandonment, browse abandonment, post-purchase, win-back). Map and analyze the full customer journey, from awareness to purchase and post-purchase, to identify drop-offs and optimize touchpoints. Work closely with UX/UI, content, and development teams to improve website usability and drive conversion. Act as a key interface internally and externally, building strong relationships and leading negotiations with service providers.
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Qualifications

A tertiary qualification (diploma or degree) in Marketing or Digital is essential.

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Knowledge, Skills and Experience

Minimum

5 years of relevant experience

in Digital Marketing, with strong paid media and website management. In-depth knowledge of website maintenance, social media platforms, and digital paid media. Strong understanding of current digital marketing concepts, strategy, and best practices. Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, CMS (Shopify), and email platforms. Strong analytical and problem-solving skills. Understanding of SEO and its role. Proficiency in G-Suite. Experience in managing & understanding paid media campaigns. Experience in reporting & data analysis (website Metrics, online sales, paid media metrics). Experience in managing/updating front-end website changes. Experience in managing customer journeys. (product reviews, win-back series). Experience with budget management. Exceptional English communication (verbal & written). * Strong interpersonal, customer service, time management, organizational, and presentation skills.