Job Description

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Shoe City is seeking to employ a digital marketing specialist that will be responsible for the

implementation, tracking and optimization of our digital marketing campaigns across all digital channels

as well as manage & optimize all our digital platforms.

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Key Responsibilities

Managing the E-commerce (online) store for the brand

Managing the product inflows of the online store

Managing and implementing the visuals on the website; ensuring the monthly campaign

updates happen on time, as per critical path

Tracking & analyzing online sales and reporting feedback to relevant stakeholders

Collaborating with other stakeholders & departments ie. web developers, customer service,

planners, Ecommerce DC to ensure the online store runs optimally

Overseeing any ad-hoc projects or new concepts the business agrees to trial online. (e.g 3D

integration, new products ( A+ integration) ,POPIA, etc.)

Basic administrative duties to support e-commerce and website maintenance.



Campaign Management

Execute, Implement and track all digital marketing campaigns as per agreed promotional

calendar ( social media, Google, YouTube, emailers, sms, A+)

Ensuring the campaigns are run within the agreed budget and timelines

Optimizing digital activities to ensure we get the most out of our campaigns

Tracking, analyzing and reporting feedback to relevant stakeholders



Community Management

Ensure customer queries received from digital platforms are responded to in a

brand-appropriate manner and within the agreed time frame.

Overseeing the scheduling of posts, copywriting & customer engagement.



Content Creation

Overseeing the entire content creation process from

Drafting the brief(s) for the content creation department;

Coordinate the online direction presentations, the planning of it and the execution

thereof.

Ensure the content is signed off by the Marketing Manager

Overseeing the process of working with influencers



Responsible for the entire digital footprint of the brand

Any new digital-related products will be investigated and reviewed for:

Presentation to management for approval

Implementation of the brand

Continuous management and maintenance of the process implemented (e.g.

Managing Google Analytics or new products such as Google MarketPlace, Social

Places, Data Studio)

Assist with and get involved with any Special projects which may arise which affect the

digital platforms of the brand.



Stakeholder Relationships and Management - Internal

Acting as the interface between departments

Supply users with skills and knowledge of processes related to digital platforms

Partner with internal business functions to support them with decision-making.

Willingness to share knowledge within the broader Speciality Group

Share knowledge with internal business areas through partnering with relevant stakeholders

Build and maintain good relationships with all business units

Drive consistent business processes between Speciality brands.



Stakeholder Relationships and ManagementExternal

Manage relationships and build good relations with group and external service providers

Negotiations with suppliers and service providers

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Qualifications

Tertiary qualification in a related Marketing or Digital diploma/degree.

A minimum of 3 year's relevant working experience gained in Digital Marketing

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Knowledge, Skills and Experience

Experience in E-commerce & social media management

Knowledge of working with website maintenance and social media platforms is essential.

Knowledge of digital paid media platforms

Driver's license and own vehicle is required as traveling may be required to local suppliers.

Skills

Proficiency in the latest Google Suit

Knowledge of the Shopify system (advantageous)

Managing a budget

Excellent language skills (verbal and written) in English, and the ability to converse in a second

official language would be an advantage

Excellent interpersonal and communication skills

Excellent customer service orientation.

Excellent time management, organizational and administrative skills and presentation skills.