Job Description

Closing Date 2023/08/23
Reference Number MMH230821-2
Job Title Digital Marketing Manager
Position Type Permanent
Role Family Marketing and Communication
Cluster Momentum Insure Company Limited
Remote Opportunity Some of the time
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Centurion
Introduction

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses. Visit us at www.momentummetropolitan.co.za
Role Purpose

To lead the integrated marketing campaigns from concept to execution. To manage the end-to-end marketing function (full value chain) for the direct channel and product house by designing, developing and executing the marketing strategy and related marketing programmes and plan. To drive brand awareness and business growth.
Requirements

• Bachelorxe2x80x99s Degree in Marketing or equivalent qualification

• 5 to 10 yearsxe2x80x99 experience in Marketing /Communications

• Marketing experience in Financial Services an advantage

• Management and Insurance experience critical

• Excellent verbal and written communication skills

• Strong project management, multitasking, and decision-making skills

• Self-Motivated

• Tenacious problem solver and taskmaster

Duties & Responsibilities

Internal Processes

• Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business

• Develop marketing programs for sales growth and revenue enhancement

• Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives

• Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities

• Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives

• Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable)

• Conceptualize and execute marketing creative

• Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal resources to execute new marketing ideas

• Give input to the advertising and digital standards and guidelines for the function, that drives consistency in brand messaging

• Partner and interact with vendors to supply materials supporting marketing concepts

• Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution

• Effectively deliver marketing messaging to target audiences in all marketing channels, including mobile, video, social media, PR etc.

• Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability

• Drive the implementation of communication strategies within the business

• Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community

• Report performance of marketing campaigns, gain insight and assess against goals

• Partner and interact with vendors to supply materials supporting marketing concept

Client

• Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions

• Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums

• Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service

• Contribute to the design of client journeys that result in a superior client experience

• Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs

• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service

People

• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity

• Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values

• Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness

• Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members

• Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth

• Effectively manage performance within the team in order to ensure business objectives are achieved

• Encourage innovation, change agility and collaboration within the team

Finance

• Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans

• Identify opportunities to enhance cost effectiveness and increase operational efficiency

• Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

Competencies

• Developing Strategies
• Providing Insights
• Articulating Information
• Generating Ideas
• Directing People
• Examining Information
• Meeting Timescales
• Convincing People
• Building relationship cross-functionally

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

Momentum Metropolitan