Job Description

We are seeking a highly skilled and experienced

Digital Marketing Manager

to join our dynamic team at Barron. The Digital Marketing Manager will be responsible for developing, implementing, and managing our overall digital marketing strategy with the goal of driving

brand awareness, customer engagement, and lead generation

.


The ideal candidate will have a strong understanding of digital marketing tactics, tools, and platforms, coupled with a proven track record of

maximizing ROI

on campaigns. This role also requires leadership, innovation, and the ability to align digital initiatives with Barron's broader business strategy across Africa.

Key Responsibilities

Develop and execute a comprehensive

digital marketing strategy

aligned with company goals and objectives. Manage and optimize multiple digital channels including

SEO, PPC, social media, email marketing, content marketing, and display advertising

. Monitor, analyze, and report on digital marketing performance to identify trends, insights, and opportunities for continuous improvement. Collaborate with internal teams (Sales, Commercial, and Website) to create and optimize impactful digital content and campaigns. Stay informed on the latest

digital trends, technologies, and best practices

to ensure innovation in Barron's marketing efforts. Lead and mentor a team of digital marketing specialists, including a

Marketing Coordinator and Senior Marketing Graphic Designer

. Build and maintain strong working relationships with

agencies, vendors, suppliers, and industry partners

. Oversee development and approval of digital and marketing material, including website updates, social media content, and campaign collateral. Ensure all campaigns are aligned with

Barron's brand presence in local and international markets

.

Qualifications

Bachelor's degree in

Marketing, Communications, or a related field

(NQF 7 minimum, postgraduate qualification advantageous).

5+ years' experience

in digital marketing with a strong focus on strategy development and campaign execution. Proven success in driving results and ROI through integrated digital marketing campaigns. Strong

analytical skills

with the ability to make data-driven decisions. Excellent

communication, leadership, and organizational skills

. Experience in

people management

(minimum 3 years). Proficiency with digital marketing tools and platforms, such as

Google Analytics, Google Ads, SEO tools, HubSpot, and social media management platforms

. Experience in

wholesale/retail or FMCG

industries preferred.

Additional Requirements

Valid Code 8 driver's license and own transport. Flexibility with regards to travel and working hours. * Must be a South African citizen.