Job Description

SUMMARY:
DIGITAL MARKETING MANAGER
POSITION INFO:
Our client in the Gambling, Betting and Gaming Industry is in search of a Digital Marketing Manager.
This is a full time onsite role.
This role will be based in SA, and will serve the group as a whole. Looking for a highly skilled Digital Strategist to develop, lead, and optimize our digital marketing strategy, ensuring alignment with business goals across all 3 jurisdictions. This role will focus on driving brand growth, customer acquisition, and engagement across all digital platforms.
Duties & Responsibilities
Suitable candidates need to be able to do the following:

• Develop and implement integrated digital marketing strategies (paid, owned, earned media) across web, mobile, and social channels.
• Analyze market trends, audience insights, and competitor activity to inform strategy.
• Oversee digital campaign planning, execution, and performance tracking.
• Optimize digital user journeys, conversion rates, and customer experience.
• Collaborate with cross-functional teams including marketing, content, design, and product.
• Measure and report on KPIs, ROI, and campaign effectiveness.

Desired Experience & Qualification
Work Experience

• 57+ years in digital marketing or digital strategy roles.
• Proven experience in developing and executing digital strategies in either B2C or B2B environments.
• Background in industries such as retail, e-commerce, media, fintech, gaming, or telecommunications is an advantage.
• Experience with digital media buying, performance marketing, social media, SEO, CRM, and analytics.
• Experience managing digital campaigns across multiple channels, including website, social, search, programmatic, and email.
• Experience working with digital agencies or media partners.

Key Skills and Competencies

• Strong knowledge of digital marketing tools, platforms (Google Analytics, AdWords, Meta, programmatic platforms), and best practices.
• Analytical mindset with the ability to interpret data, generate insights, and drive action.
• Strategic thinker with excellent project management skills.
• Strong communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Understanding of UX/UI principles is a plus.
• Familiarity with marketing automation and CRM tools is a plus.