Job Description

Duties:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Manage Capex and monitor performance against approved plans.
• Manage and rollout employee wellness and culture campaigns.
• Foster relationships with key stakeholders, provide media support, prepare, and run corporate events and industry exhibitions.
• Prepare and manage detailed project plans and budgets for events.
• Liaise with agencies and suppliers for brand campaigns, design and collateral development etc.
• Own and manage the organisations website, social media and other communication systems.
• Manage agency contracts and relationships to ensure seamless delivery of services.

Requirements and objectives:

• Bachelors degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish,
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve tactics.

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