Job Description

Who are we:

An international business is looking for a digital marketing manager who has a keen interest in economics, finance and the tertiary education sector, who is innovative, creative, and resourceful and able to employ entrepreneurial thinking .

What will you do:

This position is in service of a new brand operating primarily in South Africa, but also internationally.

As the brand grows throughout the world, the Digital Marketing Manager should be able to adapt the strategy and communication to suit the markets and cultures.

Multi-tasking and organisation is key to be able to manage this portfolio effectively.

Company management is based in South Africa and the United States and candidates must have flexible working hours.

What must you have: * Candidate should have a knowledge or experience in the Economics or finance, and Tertiary education sectors.

• Candidate should be familiar with both corporate business and governmental processes.
• Candidate should have experience in CRM and lead generation
• Candidate must be able to manage the brand within the South African and international markets, and be able to customise the messaging for each.
• Candidate must be fluent in English and be able to write for the business / corporate markets.
• Candidate must:

• Manage, initiate and developing marketing campaigns.
• Contribute to existing marketing, branding and advertising plans while assisting with the development of fresh initiatives in line with the group company's goals.
• Researching and analysing data to identify and target the right audience.
• Plan, design, implement and conduct promotional activities.
• Create and prepare an annual marketing budget.
• Planning, implementing and overseeing campaigns on social media.
• Evaluating the effectiveness of campaigns.
• Reporting on trends and statistics across all digital media platforms.
• Marketing functions such as communications, digital marketing, advertising, branding and social media.
• Develop, implement and control the company's marketing strategy
• Present marketing stats monthly which includes analysing demand and measuring progress of marketing initiatives.
• Execution of marketing programs from start to finish
• Present ideas and final deliverables to management
• Analyse customer insights, trends and market analysis.
• Implement strategy-driven social media strategies
• Implement effective search engine optimization (SEO) strategies.
• Oversee website maintenance
• Creation and publication of all marketing material in line with marketing plans
• Google advanced Analytics, Adwords and Display
• Manage digital marketing platforms and content management.
• Deeply understand and uses at advanced level the main performance indicators of Digital tools (clicks, impressions, views etc.)
• Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, retail, and video assets, in partnership with the creative team
• Develop customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support
• Communicate with management about marketing programs, strategies, and budgets, and present ideas and final deliverables to internal and external teams.

Experience and Qualifications: * At least 5 years experience in the marketing field, with at least 1 year experience in the requirements as listed above.

• BA Degree in marketing, or similar.
• CRM and Lead Generation experience is a MUST!

Conditions of employment: * Work from office in Johannesburg and home with occasional travel to other meetings.

• Ability to meet with international teams via online platforms outside of regular office hours when required.
• Own transport, phone and internet connectivity.

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