Job Description

Digital Marketing innovator? Press start on your next big career move with this superb and enviable in-office opportunity for a Senior Digital Marketing Manager at one of South Africa's most iconic online gaming and hospitality channels based in Johannesburg.
This pivotal role calls for a strategic leader to guide the Digital Marketing team in shaping customer experiences across every digital touchpoint - boosting brand visibility, driving acquisition and growth, and ensuring retention and reactivation. You'll oversee the planning, design, and rollout of annual Digital Marketing strategies for both gaming and hospitality, optimising the brand's online presence to build a competitive edge and deliver actionable insights that support revenue growth and long-term optimisation plans.
Your mission? To deliver high-impact campaigns, innovative content, and seamless user journeys that expand the brand's online audience, elevate recognition, and maximise revenue potential. Collaboration will be key - you'll work closely with the Gaming and Hospitality divisions, specialised functions, and support teams to unlock growth and efficiency through smart digital tools and channels.
You'll also champion talent development, building an engaged and future-ready workforce within the digital marketing function to uphold the company's ambitious vision. Leading a team that includes Social Media Specialists, Digital Marketing Specialists, and Digital Marketers, you'll ensure that digital excellence remains at the heart of every initiative.
This isn't a side quest. It's the main event. Ready to play at the highest level? Your digital stage awaits. Apply today.
Responsibilities

• In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic Digital Marketing plans, frameworks and tools
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
• Research and benchmark trends in Digital Marketing to ensure online presence remains progressive, reflective of the brand and a leader in the industry
• Drive innovation and development in the digital space
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Develop and coach the company's high-performing Digital Marketing talent
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within Digital Marketing
• Mentor property marketing teams and collaborate with the in-house creative agency to implement 'always on' and campaign strategies
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in Digital Marketing
• Monitor the development, availability and auditing of Digital Marketing governance standards and processes based on leading practice and new legislative compliance - ensuring they are updated and communicated.

Requirements
The successful candidate must have/be:

• 3 Year Bachelor's Degree in Business, Marketing, Communication or related field
• 10 years' experience in Integrated Digital Marketing including 5 years at a management level.
• Experience in developing and implementing Digital Marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and Social Media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience working on complex, large-scale, time-critical projects.
• Experience in the gaming and hospitality industry is an advantage
• Understand brand identity and voice
• Proficiency in the use of Google Analytics and other Analytic tools
• Proficiency in PPC, Google AdWords and campaign reporting
• Project management
• Ability to generate creative ideas, coupled with sound editorial judgement.
• MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Social media platforms
• SEO best practices
• Desktop and mobile optimisation
• Understanding of Digital Marketing trends (triggered base communications, AI, predictive marketing, etc.)
• Data analysis
• Governance and risk
• Business & financial acumen
• Travel to all units required on a regular basis
• May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).

If you don't have the relevant experience required for this role, please consider your application unsuccessful.
City: Johannesburg
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3124

Skills Required