Job Description

Digital Marketing Manager (Fashion / Retail ) (JB5395)
Sandton, Gauteng
R30 000 to R35 000 a month CTC
Permanent
A leading fashion retail brand is looking for a Digital Marketing Manager, a hands-on, creative, and agile individual who will lead the charge in amplifying their digital presence and brand impact. This is a dynamic, people-first business with a lean, close-knit team, where culture fit, collaboration, and a flair for creative problem-solving are just as important as technical skills.
You will take ownership of digital campaigns, lead brand storytelling, manage social media engagement, and bring fresh concepts to the table all while ensuring digital strategies are fully aligned with business goals.
Minimum Requirements:
Valid drivers license and own transport (non-negotiable)
Bachelors degree in Marketing, Communications, Business, or a related field
12 years experience in digital marketing, social media, or related roles preferably within the retail or fashion industry
Proven ability to thrive in fast-paced, agile environments, especially within small, collaborative teams
Naturally proactive and confident in leading initiatives without being prompted
A creative, trend-aware thinker with strong ideation and campaign development skills
Strong communicator with excellent interpersonal skills and a vibrant, engaging personality
High level of cultural fit energetic, full of ideas, and able to positively influence team direction
Proficiency in major social media platforms (Facebook, Instagram, Twitter) and tools (e.g., Hootsuite, Buffer)
Basic knowledge of Google Ads, Facebook Ads, SEO/SEM, and digital performance reporting (KPIs, ROI)
Skilled in content creation copywriting, editing, and basic visual design (Canva, MS Office)
Familiar with event planning and brand activations (e.g., store launches, CSI initiatives)
Flexible to travel and work extended hours when needed
Duties and Responsibilities:
Build and execute digital marketing strategies that reflect brand values and voice
Oversee social media advertising campaigns and measure performance
Create visually compelling and engaging multi-format content (photos, videos, copy)
Grow and manage online communities with consistent engagement
Collaborate with influencers to increase reach and awareness
Monitor social media sentiment, respond to customer queries and comments
Handle digital customer service touchpoints
Perform ongoing SEO, SEM, and digital channel analytics
Compile and present reports on digital performance, ROI, and campaign effectiveness
Plan and manage key marketing events, including Black Friday and store launches
Bring new ideas, creative input, and improvements to digital initiatives
Ensure all digital content stays on-brand and aligned with business objectives
Work closely with other departments to drive unified messaging and campaigns