Job Description

Description

The Digital Manager will lead the creation and execution of bold, dynamic digital strategies for

News Cafe

. This role is about building energy, driving conversations, and keeping our lifestyle brand front and center across all digital touchpoints.

Requirements

Key Responsibilities

1. Digital Strategy & Planning

Develop and implement digital strategies that capture the News Cafe vibe. Partner with brand and marketing teams to ensure consistent messaging and creativity. Collaborate with agencies to deliver high-impact campaigns. Identify opportunities to push boundaries in nightlife, lifestyle, and cocktail culture. Manage the rollout of campaigns across all digital platforms.

2. Paid Media & Partnerships

Work with agencies to design and execute performance-driven paid media campaigns. Align creative assets with the brand's bold, energetic identity. Define, monitor, and report on digital KPIs. Draft campaign briefs and ensure standout creative delivery. Identify and optimise conversion opportunities along the customer journey.

3. Social Media Management

Drive and manage content across Instagram, TikTok, and other key platforms. Collaborate with influencers and creators to extend brand storytelling. Build content calendars that reflect News Cafe's lifestyle and events. Grow engagement and followers through innovative, trend-led campaigns. Keep the community connected with authentic, real-time engagement. Ability to roll out on brand but focus on store specific concepts and strategies.

4. Performance Measurement & Insights

Monitor, analyse, and report on campaign performance. Leverage insights to optimise targeting, content, and spend. Track ROI and continuously refine tactics. Stay on top of digital trends in nightlife, cocktails, and entertainment.

Key Skills & Competencies

Creative thinker with strong strategic and execution skills. Deep knowledge of social media paid campaigns, SEO/SEM, and digital tools. Understanding of digital consumer behaviour in nightlife & lifestyle spaces. Strong analytical skills and ability to translate data into insights. Excellent communication and collaboration skills. Highly organised, proactive, and adaptable in a fast-paced environment.

Qualifications & Experience

Relevant tertiary qualification in Digital Marketing or related field. 3-5 years' experience in digital and/or social media marketing. Proven experience running and reporting on digital campaigns. Strong track record working with agencies to deliver impactful work. Experience in hospitality, nightlife, or lifestyle brands is advantageous. Must be proficient in Microsoft Teams and suite.

Must Have:

Own car The ability to work in office and at locations Available out of a typical 8 - 5 job
Job Types: Full-time, Temp to perm
Contract length: 6 months

Pay: R18000,00 - R24000,00 per month

Application Question(s):

Do you have your own car and are you able to drive it? Are you able to work nights, out off normal working hours and in an environment that is high energy ? What is the number one social media platform that most businesses should focus on today? When was the last time you visited a News Cafe
Work Location: In person

Application Deadline: 2025/09/01