Job Description

Strategic Planning and management

• Develop and implement the overall digital and social strategies

Strategic Planning and management

• Manage the content sourcing of digital content through external consultants and supplier's ex blogging content. Manage online brand and product campaigns through digital agency brand teams & content managers.
• Optimize cross-channel user experience for different customer segments.
• Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels

Digital Development, Maintenance and Innovation

• Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies.
• Research, recommend, and implement new opportunities to promote the brands via the digital channels.
• Maintain and manage the content strategy for various brands' digital channels including all social media platforms and instore advertising system.

The Building Company websites

• Look for new opportunities and initiatives to drive brand awareness online.
• Devise strategies to drive online traffic to the digital customer channels.

Reporting and analysis

• Analyse and report on all digital campaigns and promotions.
• Track analyse and report on digital market spend and results on a monthly basis

Ecommerce

• Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build).

Teamwork

• Ability to work with the marketing team and provide input in other areas

Innovation

• Develop and continuously optimize the digital marketing plan in line with brand strategies.
• Oversee the development, conceptualizing and implementation of all digital marketing campaigns.
• Ensure all digital marketing initiatives are trackable to overall KPIs.

Efficiencies

• Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows).
• Consumer and digital trends monitoring and reporting (including competitor analysis).

Excellence

• Ensure all projects and campaigns are executed within allocated budget and deadline

• Bachelor's degree in communications, advertising or related field
• 5 to 8 years of experience in advertising or marketing industry
• 2 to 5 years of experience in digital marketing, including website content management and/or social media management
• Experience in setting up and optimizing Google Adword Campaigns
• Working knowledge of HTML, CSS and JavaScript Developments and constraints
• Solid knowledge of website analytics tools (e.g.) Google Analytics, Netlsight, Omniture, Webtrends

Skills Required