Job Description

Job Summary

Who are we: A well-established SME business specialising in software and telecommunications.

Who are we looking for: A digital marketing manager with B2B industry experience.

What will you do:

• Develop and execute comprehensive marketing strategies to enhance brand visibility and customer acquisition for our small to medium enterprise business units.
• Drive the development and implementation of integrated marketing campaigns across various channels, including digital (website, social media, email marketing) and traditional mediums (print, radio, sponsorship events).
• Create and manage marketing budgets to ensure cost-effective allocation of resources and maximize return on investment.
• Conduct market research and analyze customer insights to identify target segments, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including Sales, Product Development, and Customer Service, to align marketing initiatives with business objectives.
• Manage external agencies and vendors to develop and execute creative content, advertising materials, and other marketing collateral.
• Monitor and evaluate the performance of marketing campaigns using data-driven metrics and provide recommendations for optimization.
• Stay up-to-date with industry trends and emerging marketing techniques, sharing insights and implementing best practices within the organization.
• Maintain a consistent brand identity and messaging across all marketing channels and touchpoints.
• Foster relationships with media outlets, industry influencers, and strategic partners to maximize brand exposure and secure PR opportunities.

What do you need:

• Bachelor's degree in Marketing, Communication, Digital Marketing, Brand Management or a related field (Master's degree preferred).
• Proven experience (3+ years) in a similar role within the telecommunications industry.
• In-depth knowledge of marketing principles, practices, and methodologies, with a strong understanding of digital marketing trends and tools.
• Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills and ability to leverage data insights to drive marketing strategies and decision-making.
• Excellent written and verbal communication skills, with the ability to create compelling content and convey complex concepts to a wide range of audiences.
• Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Leadership qualities with the ability to motivate and inspire cross-functional teams.
• Strong business acumen and strategic thinking abilities.
• Experience in digital marketing - setting up and running Ad Campaigns, SEO Management, Social media marketing

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