Job Description

Job Summary
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Aquila Collection, a Cape Town based safari and hospitality group, is seeking a
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Digital Marketing Manager
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to lead the digital arm of our commercial office. This role reports directly to the
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Commercial Officer
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and works alongside our
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Trade Manager
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and
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Reservations & Revenue Manager
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to drive the group's commercial success.
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About the Role
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You'll take the lead in managing a talented in-house digital team that operates like a creative agency - complete with a good coffee machine and an energised, collaborative culture. Our digital funnel supports all portfolio brands, integrating seamlessly with trade relationships and revenue management to deliver both
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B2B
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and
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B2C
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marketing impact.
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As the Digital Marketing Manager, you will set the strategic tone, ensure operational excellence, and maintain the dynamic spirit of the team, while guiding it towards a more streamlined, unified, and growth-focused approach.
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Key Responsibilities
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Strategic Leadership:
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Develop and execute a cohesive digital marketing strategy aligned with the group's commercial vision.
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All-Channel Expertise:
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Oversee campaigns across all digital channels - including SEO, SEM, PPC, social media, direct communications, content marketing, AI-driven marketing, and website optimisation - while integrating with offline marketing initiatives.
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Team Management:
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Lead a multidisciplinary team including web development, SEO, PPC, design, content creation, social media, and community management.
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Brand Oversight:
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Drive digital marketing initiatives for all Aquila Collection brands, ensuring consistency, creativity, and commercial effectiveness.
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Performance Management:
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Monitor and optimise campaign performance, website traffic, lead generation, and online conversion rates.
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Collaboration:
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Work closely with trade and revenue managers to ensure alignment between marketing, sales, and booking strategies.
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Innovation:
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Identify and implement new tools, trends, and technologies to keep our digital presence ahead of the curve.
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What We're Looking For
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MUST HAVE
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proven work experience in the
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tourism and hospitality sector
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with a clear understanding of industry trends, distribution channels, and traveller behaviour.
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MUST HAVE
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hands-on expertise in
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all major digital marketing disciplines
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- including SEO, SEM, PPC, AI applications in marketing, content marketing, direct communications, and social media strategy - supported by offline marketing experience.
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A confident, energetic leader with a natural ability to inspire and unite a team.
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Strong analytical skills with the ability to translate data into actionable insights.
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Excellent project management skills and the ability to juggle multiple priorities.
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Strategic thinker with a hands-on approach to execution.
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Why Join Us?
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Lead a dynamic in-house marketing division within an iconic hospitality group.
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Be part of a senior commercial leadership team driving real impact and growth.
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Enjoy a supportive, creative work culture - with great coffee to fuel your ideas.
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Work in a role that blends creativity, strategy, and leadership in a truly unique industry.
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