Job Description

We are currently seeking an experienced Digital Marketing Manager to become a part of the team. This role involves overseeing the strategic positioning and promotion of the brand, ventures, and partner products. You will play a pivotal role in developing and executing our digital marketing strategies, managing the digital marketing team, and ensuring the successful implementation of campaigns that drive brand awareness, engagement, lead generation, and customer retention. The successful candidate will be a strategic thinker with a deep understanding of digital marketing trends, data-driven decision-making, and a track record of delivering measurable results.

QUALIFICATIONS AND EXPERIENCE:

The ideal candidate should demonstrate the following qualifications and experience:

Minimum requirements:

5 - 8 years in a relevant marketing role (digital marketing preferred)

Team leadership experience

Experience developing and implementing successful digital campaigns

Advantageous requirements:

Relevant degree in marketing

Experience working for a tech or digital product company

YOUR RESPONSIBILITIES WILL INCLUDE:

Develop and manage marketing strategies and campaigns

• Develop and manage digital marketing campaigns in line with the productxe2x80x99s strategic objective
• Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle
• Identify relevant events and partnerships for Byte Orbit and Byte Orbit Ventures' brands

Oversee social media, paid and SEO strategies

• Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
• Ensure SEO best practices are implemented and maintained on the websites and blog posts
• Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

• Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
• Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
• Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
• Conduct PR activities, including writing articles, arranging interviews and organising events
• Proofread and copy edit comms for both internal and external projects
• Assist with UX copywriting from time-to-time

Manage vendor relationships

• Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

• Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
• Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
• Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

• Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
• Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
• Ensure that roles and responsibilities are up to date as and when the business needs change
• Participate in the recruitment process to ensure the attraction and retention of the best talent

COMPETENCIES:

• Self-starter and able to work autonomously
• Inspired creative
• Collaborative team player
• High emotional intelligence
• Critical thinker and natural problem solver
• Organised and able to work under pressure
• Multi-skilled with varied experience in digital marketing
• Strong written and verbal communication skills

JenRecruitment