Job Description

Job Title Digital Marketing Experience Manager



So, who are we?

Wexe2x80x99re IG Group. No, not Instagram xe2x80x93 though we're a pretty big deal ourselves. Wexe2x80x99re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? Wexe2x80x99ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and letxe2x80x99s innovate together!

Your role in the team

Along with the Head of Digital Marketing Experience, the Digital Marketing Experience managerxe2x80x99s role is to cultivate and optimise marketing opportunities across a userxe2x80x99s digital journey with IG, streamlining and expanding the ambitious individualxe2x80x99s pursuit for financial freedom.

The teamxe2x80x99s goals are to ensure Marketingxe2x80x99s strategy and impact has touchpoints where relevant along user journey, in order to:

• Optimise conversion (account opening, funding, first trade)
• Maximise opportunity to increase trading volume, cross/up-sell.
• Improve and uphold brand perception, by living the brand and upholding our values and principles.

While cultivating these, the team will prioritise a seamless and market-leading user experience from first touch point to deactivation.

They will also play a key role in crossing siloes and building partnerships between multiple environments, platforms and teams.

What youxe2x80x99ll do

Striving for:

• Streamlined end-to-end digital marketing journey
• Brand consistency and application
• Increased conversions and trading volumes
• Maximised user engagement
• Generally supporting business strategy

Measurables:

• Increased user satisfaction and engagement
• Improve brand perception
• Conversion rates (account opening, funding, first trade)
• First 30 days/reduced churn
• Product diversification/hybrid takeup
• Increased long-term retention

Stakeholders

• Senior Marketing Leadership
• Regional product owners
• Regional marketeers

Partners

• Channels (SEO, social, paid media, PPC, partnerships, CRO and CRM)
• ECM product verticals
• UX
• Creative and global operations (LMO, web design, copy)
• Brand

Who wexe2x80x99re looking for

Youxe2x80x99re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. Youxe2x80x99re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We donxe2x80x99t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, letxe2x80x99s raise the bar together.

What youxe2x80x99ll need for this role

• A proactive individual, who identifies areas of opportunity rather than only reacting to requests for support.
• A confident and effective communicator, who is able to express ideas clearly and concisely, and is able to push back to stakeholders when necessary.
• A multi-tasker with the ability to oversee and juggle work for multiple projects at the same time, good project management and coordination skills.
• A delivery-conscious and flexible worker, used to changing priorities, with ability to work to tight deadlines.
• An independent thinker who is able to step back from obvious or easy solutions and explore other options that may be more suitable.
• A digital professional with a passion for orchestrating content to achieve the most for the business, and with primary consideration for the user and their journey.
• A keen collaborator, with the ability to form working relationships quickly, both within the immediate team and across the organisation
• A digital thinker, with a passion for keeping abreast of new trends, technologies and techniques.
• Someone with an appreciation of and interest in the dynamics of the world of financial markets
• Analytical, data-drive and commercially aware with the ability to use various inputs to strategise and plan.
• An understanding and interest in Client Experience and experienced in creating end-to-end journey maps and thinking.

How youxe2x80x99ll grow

When you join IG Group, we want you to have more than a job xe2x80x93 we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, wexe2x80x99ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the worldxe2x80x99s best trading experience. Wexe2x80x99d love to have you along for the ride.

The Perks

It really is more than a job. Wexe2x80x99ll recognise your talent and make sure that you can still have a life xe2x80x93 at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time offxe2x80xa6 the list goes on.

You will also get an attractive selection of benefits working with IG, including:

• Flexible working hours and work-from-home opportunities
• Performance-related bonuses
• Pension, insurance and medical contribution
• Career-focused in-class and online training including unlimited access to LinkedIn Learning platform.
• Contribution to gym memberships and more
• A day off on your birthday
• Two daysxe2x80x99 volunteering leave per year

Where youxe2x80x99ll work

We follow a hybrid working model; we reckon itxe2x80x99s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, youxe2x80x99ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and youxe2x80x99ll hear an echo of xe2x80x98our culturexe2x80x99! Thatxe2x80x99s because you can come to work as your authentic self. The things that make you, you xe2x80x93 like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity xe2x80x93 can bring a fresh perspective or new skill to our business.

Thatxe2x80x99s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if youxe2x80x99re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now!

Number of openings Multiple

IG Group