Job Description

The Digital Marketing Co-ordinator supports the Head of E-commerce in executing and optimising digital marketing activity across multiple hotel brands.

This is a hands-on, multi-channel role covering paid digital campaigns, social media execution, website monitoring, analytics tracking, and reporting. The role requires a balanced skillset, part marketer and part analyst, with a strong understanding of how digital activity drives traffic, bookings, and revenue.

Key Responsibilities:

Paid Digital Marketing (Important)

Support the setup, execution, and optimisation of:

Google Ads

Meta Ads

Retargeting and metasearch

Upload ad copy, assets, audiences, and extensions

Spend pacing Performance

CPA Performance

ROAS Performance

Flag underperforming campaigns and optimisation opportunities

Ensure all paid activity is correctly tracked and attributed

Analytics, Tracking & Reporting (Important)

Support and maintain digital tracking across websites and platforms

Work with:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Domain Hosting and Pointing

Ensure conversion tracking is accurate for:

Bookings

Revenue

Key funnel events

Build and maintain weekly and monthly performance reports

Analyse traffic, conversion, and channel performance

Translate data into clear, actionable insights

Social Media Execution (Important)

Manage day-to-day social media activity across hotel brands

Schedule and publish posts using agreed content and assets

Coordinate with hotel teams on content requests

Monitor and report on:

Reach

Engagement

Traffic contribution

Ensure social activity supports wider campaigns and offers

Track social performance and feed insights into reporting

Website Content Support

Maintain and update website content working with web developers (offers, events, blogs)

Support Lead Web Dev & Junior Web Dev with SEO best practice:

Metadata

Headings

Internal linking

Upload landing pages aligned to paid and social campaigns

QA content and functionality across devices

Email & Campaign Support

Support email campaigns working with the design team

Assist with segmentation, quality assurance, and reporting

Ensure email activity aligns with campaigns and offers

Coordination & Collaboration

Work closely with:

Head of E-commerce

Designers and developers

Hotel teams

External agencies (If Any)

Manage multiple priorities in a fast-paced environment both independent and branded

Maintain task boards and documentation (Monday.com)

Proactively flag issues, risks, and opportunities

Skills & Experience

Essential

1-3 years' experience in digital marketing (agency or in-house)

Hands-on experience with:

Google Ads and / or Meta Ads

Social media platforms (Instagram, Facebook, etc.)

Working knowledge of:

GA4

GTM (support level)

Strong understanding of digital funnels and performance metrics

Comfortable working with data and reporting

Strong organisation and time-management skills

Able to work independently in a remote environment (Key)

Desirable

Hospitality, travel, or e-commerce experience

Experience with:

Metasearch platforms

Email marketing tools

CRO tools

Familiarity with:

Looker Studio

Monday.com or similar workflow tools

Personal Attributes

Commercially minded and data-aware

Proactive and solution-oriented

Flexible and adaptable

Detail-focused but able to see the bigger picture

Comfortable balancing creative execution with analytical thinking

What Success Looks Like

Paid and social campaigns delivered on time and on budget

Accurate tracking and reliable reporting

Clear understanding of which channels drive bookings and revenue

Consistent social presence aligned with campaigns

Progression

This role offers progression into:

Digital Marketing Executive

Performance Marketing Manager

E-commerce Manager

Job Type: Full-time

Pay: R20000,00 per month

Work Location: Remote