Job Description

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Job Overview
Salary: R40 000 - R45 000
We're on the hunt for a digitally savvy Digital Marketing & Community Manager to join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you'll take the lead in launching and growing a new AI-powered fan engagement and odds comparison platform designed for passionate South African sports fans.
This role is all about grassroots growth. You'll be responsible for attracting and engaging 5,000+ early users in the first three months through creative, high-energy organic campaigns-with TikTok and Instagram at the heart of it all. You'll also help shape our brand voice, lead community-building efforts, and drive buzz across social platforms.
If you live and breathe sports, know how to stop the scroll, and have a talent for building hype without paid ads, this role is for you.
Key Responsibilities

• Develop and execute an organic digital marketing strategy targeting South African sports and sports betting fans.
• Create and publish engaging TikTok and Instagram content, with a strong focus on short-form video and reels.
• Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.
• Build and manage online communities that live beyond the content-think comment sections, DMs, and group chats.
• Collaborate with the founding team to define and evolve the brand's tone, visual identity, and storytelling style.
• Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).
• Identify and activate micro-influencers and sports content creators for organic reach.
• Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.
• Research and manage local brand partnerships or sponsorships (e.g., football fan pages, sports bars, merch suppliers).

• Minimum 2 years of experience in digital marketing, with a strong emphasis on organic social growth and content creation.
• Proven success running organic TikTok and Instagram campaigns that achieved measurable engagement and audience growth.
• Passion for sports-especially football, rugby, and sports betting culture in South Africa.
• Excellent short-form video skills (shooting, editing, captions)-familiarity with tools like CapCut, Canva, or InShot is ideal.
• Creative mindset with a self-starter attitude-comfortable operating in a start-up environment.
• Strong written and verbal communication skills.
• Must have access to:

• A laptop
• A smartphone with a high-quality camera
• Reliable, high-speed internet