Job Description

Overview

We are a vibrant and forward-thinking estate agency in the UK looking for a creative and proactive Digital Marketing Assistant to manage our online presence. This is a part-time, remote role ideal for someone with proven experience in content creation, social media management, and digital strategy.

You'll be responsible for delivering engaging content across our channels, supporting lead generation, and maintaining a consistent brand identity to grow our audience and generate instructions.

Key Responsibilities

Company marketing strategy

Work with the directors to form a formal company marketing strategy Build brand guidelines giving clear definition Build and implement a digital marketing strategy including a social media strategy

Social Media Management

Create and publish

7 bespoke posts per week

on Facebook, Instagram, LinkedIn, and Google My Business Design branded graphics using Canva Schedule content with previews one week in advance Respond to direct messages and engage with followers

Video Content Creation

Edit and post

3 short-form videos per week

across Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts Provide

2 sofa chat topics per week

(1 sales-focused, 1 lettings-focused) for in-house team to record Provide scripts for quarterly adverts for both sales and lettings

Blog & Content Writing

Write

2 SEO-friendly blog post per week

(1 sales-focused, 1 lettings-focused) using ChatGPT and keyword research. These should tie in with the sofa chat topics for the week Focus on property market updates, tips, area guides, and buyer/seller/landlord content Upload and format posts for the agency website

Lead Generation & Email Marketing

Create digital assets such as

e-guides, checklists, and lead magnets

Support

2 monthly email nurture campaigns

via Spectre Help shape messaging to convert valuation leads into instructions

SEO & Performance Reporting

Conduct keyword research and tracking Build and maintain local citations Complete basic on-page optimisation Generate monthly reports on blog traffic, social engagement, and overall reach

What You'll Need

Qualification or hands-on experience in digital marketing or a related field Social media management and content scheduling experience Strong design skills using Canva or Adobe tools Ability to edit short-form video content Excellent written English and copywriting skills Familiarity with SEO principles and AI tools like ChatGPT Comfortable working independently and meeting deadlines
Job Type: Part-time

Pay: R15000,00 - R17000,00 per month

Expected hours: 20 per week

Work Location: Remote