Job Description

A South African market leader in the design, manufacture and supply of innovative steel structures requires a Digital Marketing Assistant to actively expand their presence throughout Africa.
Key Responsibilities:
Marketing

• Create marketing materials: brochures, flyers, product spec sheets, social posts, email templates, and presentations.
• Design visual assets in line with brand guidelines using Adobe Creative Suite or Canva.
• Support rollout of marketing campaigns, seasonal promotions, and product launches.

Social Media Marketing

• Manage day-to-day social posting on LinkedIn, Instagram, and Facebook.
• Assist with engagement monitoring, responding to queries, and maintaining a monthly content calendar.
• Develop targeted content to support African market growth.

White Papers, Case Studies & Reviews

• Assist in researching and drafting white papers, thought leadership articles, and customer use cases for web, email, and social distribution.
• Coordinate with the sales team to identify satisfied clients for review collection or case study interviews.
• Write or co-write customer stories that highlight the company's value and solutions in action.
• Work with the Head of Marketing to publish and promote these stories online.

Client & Market Research

• Research potential clients in logistics, warehousing, retail, and manufacturing across Africa.
• Identify and verify key decision-makers through LinkedIn and directories.
• Build contact lists and prepare outreach plans to support the sales team.

Industry Media & Prospecting

• Scan trade publications, magazines, real estate listings, and industry news for mentions of new warehouse builds, business expansions, or spotlight articles.
• Initiate first contact or hand off warm leads to sales for follow-up.
• Log activity and progress in a shared tracking system.

Tender Portal Monitoring

• Monitor online tender platforms for shelving, racking, and storage infrastructure projects.
• Flag relevant tenders and support submission preparation.
• Track industry procurement trends and prequalification opportunities.

Sales Support & Lead Management

• Follow up with sales reps on assigned leads and record updates.
• Provide structured feedback to marketing and our external agency on lead quality.
• Maintain up-to-date lead tracking logs or CRM data.

Client Feedback & Survey Management

• Set up and distribute customer satisfaction surveys post-project.
• Collect and analyse client feedback to identify service strengths and areas for improvement.
• Report insights to internal teams and use findings to support online testimonial and review content.

Ideal Candidate Profile

• 1-2 years' experience in a marketing, content creation, or lead research role.
• Proficient in Adobe Creative Suite or Canva.
• Strong writing and editing skills for business content (social posts, case studies, or white papers).
• Excellent research abilities, including company and contact identification.
• Confident communicating with internal and external stakeholders (sales, clients, agencies).
• Comfortable navigating tender platforms and survey tools (e.g., Google Forms, Typeform, SurveyMonkey).
• Bonus: Familiarity with CRM platforms, Mailchimp, or LinkedIn Sales Navigator.