Job Description

RESPONSIBILITIES:

• Build and maintain relationships with key stakeholders like authors, readers, librarians, and academic societies.
• Conduct market research when launching a new journal or acquiring an existing one, employing methodologies such as quantitative analysis, expert panels, and focus groups.
• Develop marketing plans for each journal, identifying USPs, target audiences, and special marketing opportunities.
• Coordinate publicity initiatives, including press releases and social media campaigns.
• Content Writing: Write copy for calls for papers, blogs, and news specific to the academic community.
• Stakeholder communication: Liaise with editorial boards, society executives, and governance bodies.
• Ensure compliance with POPIA and other relevant data protection regulations.
• KPI Monitoring: Track and report on marketing KPIs regularly.
• Budget Management: Oversee marketing budget and ensure ROI.
• Employee Training: Conduct or coordinate marketing training sessions.
• Email Campaign Analytics: Analyse the effectiveness of email campaigns.
• CRM Management: Utilise CRM software for effective communication.
• Market Segmentation: Manage segmented lists for targeted marketing.
• Customer Feedback: Establish channels for customer feedback for continual improvement.
• Online Banner Sales: Manage and optimise online banner advertising on journal websites to maximise revenue.
• Conceptualise and manage online and offline workshops, webinars, and conferences.

REQUIREMENTS:

• Diploma or Bachelorxc3xa2xc2x80xc2x99s degree in Marketing, Communications, or a related field.
• Excellent written and spoken English skills (Fluent in English, demonstrated by an IELTS score of 7.0 or above, or a TOEFL score of 100 or above or C1 or C2 level based on CEFR).
• Digital Marketing Tools Experience (Canva, Mailchimp, ClickUp, Hootsuite etc.)
• Proficiency in MS Office with exceptional skills in Word, Excel, and PowerPoint.
• Strong presentation skills.
• Self-motivated and proactive.
• Ability to work well under pressure, manage projects and prioritise work.
• Professional experience in academic publishing is an asset.
• Digital Marketing Analytical skills
• Digital Marketing and Design skills.
• Basic knowledge of HTML and WordPress.
• Confident communicator with a strong ethical compass.
• Comfortable working in a paperless environment.
• Excellent administrative skills.
• Customer Service (Internal and external customers)
• Process improvement, Initiative, Planning and financial skills.

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To apply, please send your CV with your salary expectations to

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