Job Description

Our client in the publishing industry is seeking a highly motivated Digital Marketing and Communications Coordinator to join their dynamic team. This role will focus on enhancing their brand's impact in the academic community while also driving the marketing strategy for both new and existing scholarly journals. The position is integral to the organisation, demanding a self-starter who can work under pressure to achieve set KPIs.RESPONSIBILITIES:Build and maintain relationships with key stakeholders like authors, readers, librarians, and academic societies.Conduct market research when launching a new journal or acquiring an existing one, employing methodologies such as quantitative analysis, expert panels, and focus groups.Develop marketing plans for each journal, identifying USPs, target audiences, and special marketing opportunities.Coordinate publicity initiatives, including press releases and social media campaigns.Content Writing: Write copy for calls for papers, blogs, and news specific to the academic community.Stakeholder communication: Liaise with editorial boards, society executives, and governance bodies.Ensure compliance with POPIA and other relevant data protection regulations.KPI Monitoring: Track and report on marketing KPIs regularly.Budget Management: Oversee marketing budget and ensure ROI.Employee Training: Conduct or coordinate marketing training sessions.Email Campaign Analytics: Analyse the effectiveness of email campaigns.CRM Management: Utilise CRM software for effective communication.Market Segmentation: Manage segmented lists for targeted marketing.Customer Feedback: Establish channels for customer feedback for continual improvement.Online Banner Sales: Manage and optimise online banner advertising on journal websites to maximise revenue.Conceptualise and manage online and offline workshops, webinars, and conferences. REQUIREMENTS:Diploma or Bachelorxe2x80x99s degree in Marketing, Communications, or a related field.Excellent written and spoken English skills (Fluent in English, demonstrated by an IELTS score of 7.0 or above, or a TOEFL score of 100 or above or C1 or C2 level based on CEFR).Digital Marketing Tools Experience (Canva, Mailchimp, ClickUp, Hootsuite etc.)Proficiency in MS Office with exceptional skills in Word, Excel, and PowerPoint.Strong presentation skills.Self-motivated and proactive.Ability to work well under pressure, manage projects and prioritise work.Professional experience in academic publishing is an asset.Digital Marketing Analytical skillsBasic knowledge of HTML and WordPress.Confident communicator with a strong ethical compass.Comfortable working in a paperless environment.Excellent administrative skills.Customer Service (Internal and external customers)Process improvement, Initiative, Planning and financial skills. To apply, please send your CV with your salary expectations to ilana@personastaff.co.zaPlease note that only shortlisted candidates will be contacted. Should you not receive feedback within 48 hours, please accept your application as unsuccessful.Digital Marketing and Design skills.

Persona Staff