Digital Director

Johannesburg, Gauteng, South Africa

Job Description


Key Responsibilities

Clients

  • Provide digital advisory support across clients and guide the department, team, and suppliers from strategy to implementation.
  • Build long-term relationships with clients and global teams. Investigate and determine clients wants and needs in a professional and clear manner while addressing client queries effectively.
  • Be advisory support to client strategy, plan, and keep them in the loop regarding any developments.
  • Prepare for and fully participates in meetings, adding value.
  • Oversight on project timelines and budgets for client projects.
  • Conducts analyst feedback pre/post projects as well as digital and social reports.
  • Write and edit communications for clients social, digital, strategy and campaign presentations.
  • Proactively looks for opportunities to add value to day-to-day client programmes.
  • Plan and implement digital strategies for clients. Manage client projects and campaigns and provides an "always on" approach to marketing, campaigns, metrics and deliverables to achieve agreed project and client KPIs.
  • Recommend digital and social tactics and strategies to increase client ROI.
  • Ability to compile, add value and support with client brand and digital strategy to support client KPIs and growth.
Research
  • Supports senior team members with logistical support and research - to increase company insight and new clients as well as current information and support for crisis counsel and participates in crisis rotas.
  • Supports senior team members with research - concept notes, research projects, digital proposals, and reports.
  • Conduct research dependent on the client and produce a high-level presentation to provide an overview on the context.
  • Participates in the research and development of new business proposals and pitch presentations.
  • Keep up to date and understand SEO, PPC, SEM, Video, Social etc. design, copy and application specifications and new advancements to assist with compiling digital and communication strategies.
Administration
  • Ensure personal timesheets are completed and up to date at the end of every month.
  • Responsible for reviewing and signing off all department expenses quotes and compiling budgets that form part of proposals.
  • Offer support to the company Partners South Africa team as situations arise that support client and internal requirements.
  • Fully participates in training at the agreed level and seeks any other appropriate opportunities for personal development.
  • Plans and manages the organisation of client events as and when required.
  • Brief freelancers, web developers, animators and copywriters and organise internal and external schedules for client projects.
  • Ensure internal project management tools are kept up-to-date and accurate.
  • Writes clear and instructional briefs for designers and freelancers to ensure deliverables, timelines and budgets are clearly understood.
People
  • Shares the responsibility for the development team members, including taking the time to coach on-the-job digital skills and proactively flagging areas for development with the line manager on an ongoing basis.
  • Seeks appropriate opportunities for personal development across the team through Performance Reviews and ongoing team check-ins.
  • Facilitates upskilling and knowledge sharing across the team to support team growth.
  • Grow global relationships and trust across the company Partners network in digital and creative
  • Offer support to the company Partners South Africa team as situations arise that support client and internal requirements.
Leadership and creative strategy
  • Develop Creative Strategies and campaign concepts, considering the most appropriate media channels that will impact the consumer and the practicality of production timelines and client budgets.
  • Work closely with the strategy, design, social and account management team to ensure that the strategic platforms and insights are crafted for the best possible creative and client outcome.
  • Oversee and guide the execution of large-scale campaigns with the team, leading the practical delivery of high-volume implementations and adaptations across platforms and audiences.
  • Work closely with the leadership teams in PR, IR, digital and research partners to ensure executions meet the requirements.
  • Conduct brainstorming sessions with creative teams, maintaining strategic and creative thinking to develop innovative and actionable creative campaigns.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges and are on brand and on brief.
  • Provide clear feedback and guidance to creative teams, working with them to deliver the best possible result.
  • Build and foster relationships with clients, winning over their trust and confidence.
  • Demonstrate an exceptional eye for detail to ensure all work that leaves the agency meets the clients expectations.
  • Attract and retain top talent and retain the best creative and strategic staff to support the business and the client projects.
  • Understand how to analyse data across Google Analytics and social media to support client metrics and key client insights to drive campaigns and deliveries forward.
  • Work across departments including operations and finance to identify and develop optimisation processes that will support the team and client delivery.
  • Lead thought leadership and be a leader in the space of digital and creative strategy for the business.
Financial and utilisation
  • Demonstrates commercial awareness, including an understanding of service level against fee income takes the initiative and responsibility for raising issues as necessary.
  • Connected to the trends, insights, and networks in the industry sectors in which their clients operate and is also well-versed on social media, popular culture, and digital developments.
  • Contributes to well-structured, creative, and profitable new business proposals and pitch presentations with minimal input from the senior management team.
  • Manages department revenue, new business and build an ongoing pipeline for growth.
  • Work with the operations teams to manage utilisation reports of the team and oversee timesheets and leave applications from across the team.
  • Oversea and review all client contracts, budgets, expenses and software tool requirements for the team.
Minimum requirement:
  • Relevant creative qualification
  • TTL/ BTL and digital creative communications/advertising agency experience, with a minimum of 10 years in TTL/BTL and Digital.
  • Proven track record with a minimum of 4-years experience in a Creative Direction role or senior team lead role
  • Strong client leadership credentials.
  • Experience in FMCG is required.
  • Experience in B2B advantageous.
  • High-level understanding of digital marketing, electronic communication strategies and overall digital insights & analytics.

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Job Detail

  • Job Id
    JD1248009
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned