Job Description

Summary:
Our client is on the lookout for a Digital Marketing Guru. As a strong content creator, this role will drive strategic digital engagement and brand awareness.

• This role involves marketing strategy, planning and implementation of the brand positioning and development. You would be solely responsible for all things marketing, alongside the business owner.
• You'll blend creativity, strategy, and passion to bring the various sports-related brands to life within a consumer group.

Reporting to: Business Owner
Location: Cape Town
Schedule: Monday-Friday, 08:00-17:00 (Flexibility post probation)
Work Set-up: On-site
Responsibilities:
Responsible for all graphic and digital design, content creation and publishing, web development, web management and implementation skills.

• Design digital strategies for various brands.
• Design, manage and schedule digital content for these brands.
• Design and edit basic visual content, including graphics, reels, and short videos using tools like Canva, Adobe Illustrator, etc.
• Oversee the digital exposure of our products.
• Monitor digital engagement - respond to comments, messages, and brand mentions with professionalism and discretion.
• Track analytics, compile monthly reports, and interpret performance insights to improve digital strategy.
• Stay up to date on emerging digital trends and platform features, continuously suggesting fresh, innovative approaches for audience growth and engagement.
• Web design - development, maintenance, optimising and extending new and existing websites.
• Systems:

• Manage CMS and interactions with 3rd party software,
• Manage and support on CRM and Payment gateway.

Requirements

• At least 3 years experience in a similar role.

• Degree or diploma in Communications, Marketing or Public Relations - advantageous
• Experience (and passion) within the Sports industry is essential.
• Experience with marketing of Sports equipment and apparel - advantageous
• Proficiency with Marketing software and platforms, analytics tools, and basic design/video software (Canva, Adobe Illustrator, Corel Draw)
• Proficiency with Social Media platforms - Instagram, Facebook, Twitter, TikTok and Linkedin
• Understanding of SEO and accessibility principles
• Experience with CMS (Content Management Systems)
• Experience with CRM (Client Relationship Management systems)

Skills:

• Excellent knowledge of PHP, HTML, CSS, JS is ideal
• Working with third party API integrations
• Experience with payments gateways
• Strong understanding of online audiences and platform-specific best practices
• Basic design, video editing and animation skills with attention to aesthetic and detail.
• Excellent writing, visual storytelling, and editorial judgment
• Experience with email marketing on marketing on messaging platforms (Whats App and Telegram).

Competencies: * Entrepreneurial thinking

• Adaptability
• Independent Worker
• Attention to detail
• Time management / Prioritisation skills
• Excellent organisational skills
• Superb communication skills (Verbal and written)
• Strong collaboration skills
• Strong decision making ability
• Initiative and proactivity

Our ideal candidate is someone with a passion for sports, people and creating new connections and communities.
There are a number of exciting projects scheduled which this role will be directly leading, with a strong possibility of expansion and team leadership as a growth path.