Job Description

The Digital Creative Specialist role sits at the intersection of strategy, creativity, and digital innovation. It blends the thinking of a strategist, the expression of a creative translator, the precision of a technical expert, and the instinct of a cultural trend spotter. This role is central to how ideas are expressed and amplified across digital and social platforms -- driving the development and execution of integrated, culturally relevant, and award-worthy content strategies.
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Key responsibilities:
1. Strategic Content Development

• Build and implement content strategies across social media, influencer marketing, paid social, and social SEO.
• Translate integrated marketing and creative strategies into digital-first, culturally relevant content plans.
• Work with strategists to identify consumer needs, moments, and mindsets that inform Always On and campaign content approaches.

2. Cross-Channel Amplification

• Lead the amplification thinking for ideas across paid, earned, and owned media -- with a TTL lens focused on social-first execution.
• Create distribution and engagement strategies to ensure the right content reaches the right people at the right time.

3. Platform Expertise & Technical Fluency

• Stay ahead of platform updates, innovations, and algorithm shifts to inform strategy and content formats.
• Develop channel-specific content recommendations for Instagram, TikTok, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
• Be the go-to for technical execution insights -- from social specs to best practice formats to cutting-edge interactive features.

4. Creativity Meets Culture

• Spot trends, viral moments, and emerging conversations to inform tactical and real-time social media ideas.
• Co-create with creatives, influencers, and partners to develop digitally native storytelling that breaks through the noise.

5. Innovation & Insights

• Use analytics tools to track performance and draw insights that refine future content strategy.
• Partner with analytics and performance teams to guide KPI setting, measure impact, and report on effectiveness.

6. CX, Digital Experiences & Mechanics

• Collaborate with CX, UX, and tech teams to translate content strategies into seamless user journeys, ensuring content, design, and functionality work together.
• Provide input on the development of microsites, landing pages, and immersive experiences, ensuring they ladder up to broader campaign strategies and brand goals.
• Champion the integration of digital mechanics (e.g., quizzes, shoppable content, gamified experiences, UGC integrations) that drive interaction and engagement.
• Ensure all content touchpoints -- from social posts to site copy -- contribute to a frictionless, on-brand customer experience across the full funnel.

What You Bring

• 6+ years in a social, digital content, or strategy role (agency experience a strong advantage)
• A proven understanding of social media mechanics, content planning, and influencer ecosystems
• Strategic thinking with the ability to execute with technical precision
• Exceptional understanding of platform best practices, algorithms, and content ecosystems
• Strong cultural fluency -- from pop culture to subcultures to local internet behaviours
• Excellent written and verbal communication skills
• Highly collaborative, curious, and comfortable working cross-functionally
• Experience with content planning tools, analytics dashboards, and publishing platforms
• Award or pitch experience is a bonus

The Role Is Perfect For You If You Are:

• A half strategist, half creative, half digital technician, and part pop culture whisperer
• Obsessed with where creativity meets technology
• Naturally curious, analytical, and solution-oriented
• Energised by always-on content, tactical thinking, and working at the pace of culture
• Passionate about creating digitally native, thumb-stopping, and results-driven content

Bonus Points For:

• Familiarity with social PR or earned-first thinking
• Experience developing or supporting award-winning digital work
• Background in content measurement or performance analysis

Location: Cape Town
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent

Skills Required