Job Description

Creative Johannesburg, South Africa; Cape Town, South Africa Digitas Intermediate On-Site 6/30/2025 49443 REF239010G

Company description

Digitas is one of Africa's leading digital marketing agencies specializing in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

Overview

KEY

RESPONSIBILITIES

The successful candidate needs to be a leading light for both clients and agency colleagues; a self-starter with the ambition to match. They will be required to provide a vision, be an inspirational leader and a tenacious salesperson.

Responsibilities

DUTIES INCLUDE, BUT NOT LIMITED TO:

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As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations.
A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences.
The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.

WHAT YOU'LL DO EVERYDAY

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Responsibilities:

Creative leadership: define and drive the creative vision for the brand, ensuring all projects align with the overall strategy. Team management: lead, mentor, and inspire a team of designers, copywriters, and other creative professionals. Concept development: develop and pitch creative concepts for campaigns, ensuring they meet client and business objectives. Project oversight: oversee the execution of creative projects from concept to completion, ensuring high-quality and timely delivery. Collaboration: work closely with marketing, product, and sales teams to ensure cohesive and effective campaigns. Client interaction: present creative ideas to clients and stakeholders, incorporating feedback and making necessary adjustments. Quality control: review and approve all creative materials to ensure they meet brand standards and project requirements. Trend monitoring: stay updated with industry trends and incorporate relevant innovations into creative work. You will lead client agency/client brainstorms & workshops to determine KPI's, strategic direction and set ways of working to maintain client relationships Drive integration, with weighting on digital platforms Scope, plan & manage the creative process on projects Manage & mentor creative teams Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives Be a champion for innovation on every project you touch Play an active role in campaign planning Drive real-time optimization of the digital work in partnership with strategy and media Participate in pitches for new business Define the direction for overall campaigns Manage multiple projects simultaneously Generate ideas and sell them into clients and other members of the team Mockup creative ideas Create across multiple channels Consistently produce creative elements against a deliverables list Lead brainstorms & conceptualization Oversee the craft. Whether it be the writing, design of an idea etc. Compile presentations for clients/figure out new ways of selling Attend client briefings & presentations Demonstrate thought leadership by keeping updated on industry trends

Qualifications

OPERATIONAL KPI'S

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Must have 10+ years' experience Highly conceptual individual (Must demonstrate with at least 5 projects) Demonstrate exceptional strategic thinking (Provide 3 examples) Must have led the conceptualization and execution of TTL campaigns and pure digital campaigns Must demonstrate an understanding of digital platforms Must demonstrate an ability to use multimedia programmes (Editing, recording etc.) Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc. Show at least 1 international and 1 local gold medals Demonstrate how you've previously dealt with conflict In-depth working knowledge of existing and emerging technologies & platforms

Additional information

BUSINESS KPI's

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Must demonstrate examples of leadership skills & problem solving Campaign success: performance metrics of campaigns, including engagement rates, conversions, and Roi. Client satisfaction: feedback and satisfaction ratings from clients and stakeholders. Innovation: number of new and innovative ideas successfully implemented. Team performance: improvement in team skills, creativity, and productivity. Brand consistency: adherence to and enhancement of brand guidelines across all creative outputs. Must be able to oversee 7-8 projects. Or work on one sizable and two small size projects at any one time with oversight. Have the ability to attend every review on a project with new 3 ideas. Oversee projects and manage and grow the team through the process.

REQUIRED SKILLS

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Creativity: exceptional creative thinking and problem-solving abilities. Leadership: strong leadership and team management skills. Communication: excellent verbal and written communication skills. Collaboration: ability to work effectively with cross-functional teams. Attention to detail: high level of accuracy and attention to detail.

TECHNICAL SKILLS

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Design software: proficiency in adobe creative suite (photoshop, illustrator, InDesign) and other relevant design tools. UX/UI design: understanding of user experience and user interface design principles. Project management tools: familiarity with project management software such as asana, Trello, or similar. Web design: knowledge of html, CSS, and responsive design principles. Prototyping tools: experience with prototyping tools like sketch, Figma, or adobe xd.

EXPECTED OUTCOMES

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High-quality campaigns: consistently produce high-quality, innovative campaigns that meet or exceed business goals. Enhanced brand identity: strengthened and consistent brand identity across all creative outputs. Increased engagement: higher engagement rates with marketing campaigns due to compelling and effective creative work. Team development: a well-developed and motivated creative team that continuously improves and innovates. Client satisfaction: high levels of client satisfaction with creative work and project outcomes.

MEASURABLES

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Engagement metrics: track engagement rates (likes, comments, shares) on creative outputs. Conversion metrics: measure conversion rates from campaigns to assess effectiveness. Client feedback: collect and analyze feedback from clients and stakeholders. Project timeliness: monitor the percentage of projects completed on time. Innovation rate: track the number of new ideas generated and implemented. Brand sentiment: monitor the overall sentiment of brand mentions and interactions on social media and other platforms.

THE PERSON

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Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing Great time management Demonstrate ability to work under immense pressure & meet tight deadlines Adept problem-solving skills Strong communication skills with ability to provide rationales for creative choices made Strong presentation skills Able to work with team members & delegate effectively Understand the client's business requirements, and understand how our services should be applied to solve business problem Sell an idea or campaign internally and externally

WORKING KNOWLEDGE OF THESE TOOLS

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Illustrator (Advantageous) Photoshop Indesign After Effects (Advantageous) Figma (Advantageous) Keynote / PowerPoint Google Web Designer & DV360 (Advantageous) Facebook Creative Hub (Advantageous) * 3D Animation & Production (Advantageous)