Job Description

Closing Date 2025/11/25
Reference Number MMH251111-14
Job Title Digital Campaigns Manager
Position Type Permanent
Role Family Marketing and Communication
Cluster Metropolitan Life
Remote Opportunity Some of the time
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Midrand
Introduction
Metropolitan is one of the services brands in South Africa. With a 127-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.
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Disclaimer As an applicant, please verify the legitimacy of this job advert on our company career page.
Role Purpose
Create and execute end-to-end, integrated marketing campaigns across all relevant channels, including digital, non-digital, social, paid media and events, to boost the sales pipeline, support retention initiatives and drive revenue growth.
Requirements
Degree in Marketing or related qualification
Post-graduate qualification in a related field
5 - 7 years experience in campaign management
Exposure to the insurance industry
Duties & Responsibilities
Ensures digital campaigns are trafficked effectively to achieve expected performance targets
Ensures campaigns are set up correctly and call to actions match the content
Proactively reviews and manages client data to ensure optimal performance on all campaigns
Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
Oversees the campaigns' performance against key performance indicators
Develops and maintains relationships with all affected teams to nurture performance growth
Delivers accurate campaign setups and thorough testing
Has high level knowledge of SEO, adwords, keywords
Deploys site side tracking across multiple tag management solutions (e.g. GTM)
Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
Supports a culture of operational excellence in all client operations processes and activities.
Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
Integrate and articulate digital thinking, platforms and solutions within the marketing and digital teams
Competencies
Exploring Possibilities
Thinking Positively
Interacting with People
Seizing Opportunities
Articulating Information
Enquiries gosego.mophosho@metropolitan.co.za
Policy
We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

Skills Required