Digital Campaign Manager

Johannesburg, GP, ZA, South Africa

Job Description

Responsible for the management, trafficking, execution, and reporting of digital advertising campaigns across the Mediamark Digital Network and Programmatic platforms. The role involves daily campaign optimization to achieve client objectives, while collaborating closely with agencies and client programmatic traders to ensure optimal revenue allocation, campaign delivery, and performance through the Mediamark Programmatic Offering.


Duties & Responsibilities




Work closely with the allocated Mediamark Account Manager in delivering world-class service and support to advertisers. Support and management of Radio Team campaigns, with key focus on Digital Audio and delivery of campaigns across Adswizz/ Audioserve/ Adwave Platform. Manage the day-to-day campaign needs of advertisers/agencies working directly, where required, to ensure optimal delivery and outcomes. Trafficking and effective implementation of Campaigns from Insertion Order to reporting, ensuring all account requirements are met, technical specifications are adhered to, and campaigns are honoured and delivered in full at a high-performance level based on client objectives and campaign requirements. Interact and effectively communicate with all advertisers, agencies, implementation partners, and publishers. Optimize campaigns daily to achieve the client's goals. This includes adding new inventory, excluding poor-performing sites, and using back-end metrics to adjust targeting, among other measures. Ensure all processes are adhered to in the implementation of the campaign, and all deadlines for campaign launch dates are met. Ensure clients are up to speed on campaigns from beginning to end, with screenshots and supporting information being provided to the advertiser/agency when the campaign goes live, and reporting provided as required by the advertiser. Monitor and Troubleshoot ad delivery issues, investigating and resolving delivery/performance issues on a day-to-day basis. Track campaigns and proactively anticipate ad serving discrepancies, addressing as required e.g., daily, weekly, monthly. Reporting and follow-up with additional campaign-related requests. Reconciliation and billing of campaigns, ensuring all campaigns are correctly processed (TBS) to ensure effective invoicing and timeous payment by advertisers. Support the advertising team with day-to-day operations. Creation and management of Programmatic Deal IDs on behalf of clients booking programmatically. Management of Programmatic Traders (agency and client), delivering world-class service and full delivery of all campaigns. Upselling of inventory to Programmatic Traders, ensuring no money is left on the table and that Mediamark brands secure the "lions share" of all programmatic advertising revenue.


Qualifications




Matric or equivalent required. Marketing Management Degree, Diploma, or equivalent.

Experience




Minimum of 3 years' Ad Operations experience either at Media Owner, Client, or agency level. Experience working with various ad technologies, including Google Ad Manager, Xandr, and Google Platforms (DV360). Working knowledge of online advertising technologies required (HTML, streaming video, testing, and creative approval). Experience with mobile platforms. General understanding of marketing tools: Nielsen's Market Intelligence, Site Census, AdRelevance; Google Analytics, Google Ad Exchange, and any other relevant online tools. Previous administration experience is advantageous.

Skills & Knowledge




Strong communication skills - verbal and written, with the ability to manage communication between various departments. Detail-oriented and well organized with the ability to cope under pressure. Effectively keeps stakeholders and team members informed and updated. Good listening and comprehension skills. Must be good with numbers and analytics and possess strong problem-solving skills. Decision-maker. A team player. Good concentration abilities. Ability to extract maximum revenue or upsell on programmatic campaigns.

Behavioural Indicators




Extremely detail-oriented and organised, with the capacity to perform effectively under pressure. Ability to relate well to people across all levels while maintaining professionalism and objectivity at all times. Demonstrates and upholds high ethical standards in all actions. Adapts well to change and ensures tasks are completed efficiently. Self-driven and able to work independently while effectively managing time and priorities. Demonstrates resilience and determination in overcoming challenges to achieve objectives. Possesses strong negotiation and influencing skills. Passion for digital advertising and customer service.



Closing Date: 29 October 2025

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Job Detail

  • Job Id
    JD1566196
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, GP, ZA, South Africa
  • Education
    Not mentioned