Job Description

Reporting to: Group IT Manager
Purpose of the Role:
To lead and execute strategic marketing initiatives across the company of Companies, enhancing brand visibility, driving customer engagement, and supporting business growth
through integrated marketing campaigns.
Key Duties and Responsibilities

• Stakeholder Engagement
• Deal with multiple businesses around the world in different industries.
• Be able to manage expectations and prioritize key strategic initiatives.
• Collaborate with sales, product, and executive teams to align marketing efforts.
• Provide insight and advice to businesses on channels to market.

Campaign Management

• Plan and execute multi-channel campaigns (digital (LinkedIn), print (brochures,
• newsletters, events (internal and external).
• Provide tangible metrics to businesses on the effectiveness and performance of
• various campaigns.

Brand Management
Ensure consistent brand identity across all subsidiaries and platforms.
This includes logos, presentation templates, websites, and online and print literature.
Physical Marketing
Prepare and compile company print media, such as newsletters, corporate
clothing, gifts, etc.
Deal with suppliers to get the best deal in terms of quality, cost, and timelines.
Digital Marketing
Oversee website content, SEO, and social media presence.
Manage paid media campaigns and analytics reporting.
Coordinate with external agencies and vendors.2
Team Leadership
Lead and mentor marketing staff across business units.
Strategy & Planning
Develop and implement group-wide marketing strategies aligned with business
objectives.
Define key performance indicators (KPIs) for all marketing initiatives and report
monthly on performance.
Work with businesses in the group to utilize their budget for maximum impact and
return.
Qualifications and Experience
Bachelor's degree or diploma in marketing, communications, or related field.
Minimum 4-6 years of experience in a marketing role, preferably in industrial or B2B sectors.
Proven track record in strategic campaign execution and brand development.
Strong understanding of digital marketing tools and analytics platforms.
Experience managing cross-functional teams and external vendors.
Excellent communication, project management, and leadership skills.
Additional Attributes

• Creative thinker with commercial acumen.
• Ability to work under pressure and manage multiple projects.
• Familiarity with Adobe Creative Suite and CRM platforms is advantageous.
• Exposure to businesses with multiple international operations will be advantageous.

NOTE: The above points do not constitute the incumbent's sole job function; the incumbent should use these points as a Guideline. The incumbent's direct superior can request the incumbent to complete other tasks that are in line with the Job Specification.

Skills Required