Job Description

Looking for a creative, consumer-minded brand-building Digital Brand Manager, with solid FMCG industry experience, who is able to work from Franschhoek/Stellenbosch in the Western Cape.

QUALIFICATIONS & EXPERIENCE REQUIRED:

• Demonstrable experience leading and managing SEO/SEM, writing ability, strategic thinker, marketing database, social media;
• Solid knowledge of website analytics tools, (e.g.: Google Analytics, Hootsuite Enterprise etc);
• Experience in setting up and optimizing Facebook Ad Campaigns with the knowledge to oversee Google, LinkedIn & Twitter;
• Experience in managing social media complaints and proactive engagement campaigns;
• Experience in managing and executing e-blasts and emailer campaigns;
• Experience in managing Web Development Builds with the ability to inform UX/ User Experience and CRM Journeys;
• Strong Analytical skills and data-driven thinking;
• Up-to-date with the latest trends and best practices in online marketing;
• Social media tools:
• Understanding and experience of Business Manager through the Facebook Platform;
• Understanding of Pixels and remarketing through social channels
• Understanding ADS Manager and implementation;
• Understanding Messenger Platforms and how to build one-to-one relationships through direct channels i.e. Whatsapp for Business.
• Knowledge of CMS platforms: WordPress, WooCommerce, Shopify
• Knowledge of Email Marketing Platforms: Mailchimp, Campaign Monitor; Touchbase Pro
• Knowledge working in Social Enterprise Tools: Hootsuite and Meltwater.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Strategically plan and execute all web, SEO/SEM, Marketing database, social media communication plans;
• Grow our premium digital presence through paid media, PR and influencer marketing initiatives.;
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
• Identify trends and insights, and optimize spend and performance based on these insights;
• Present new and creative digital and brand growth strategies;
• Drive proactive engagement opportunities online alongside Social Media Intern and Consumer Experience Team;
• Collaborate with Marketing Managers to co-develop Through the Line campaigns;
• Identify and manage agencies and other vendor partners;
• Evaluate emerging technologies and lead adoption if appropriate;
• Crafting, implementing and managing the digital strategy for the brands including web, social media and online retailers such as Takealot, Bottleshop etc;
• Manage brand websites, and the traffic levels to these sites through Google Analytics and Webmaster Tools;
• Manage all email marketing campaigns, collation of key content pieces and online offers;
• Conceptualize all e-commerce offers and campaigns, collaborate with retailers where relevant to broaden reach and exposure.

PERSONAL ATTRIBUTES REQUIRED ARE:

• Executional excellence
• Excellent creative/design/ art direction sense
• Ability to multi-task and attention to details
• Administration management skills
• Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and

consumer minded brand builder

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