Job Description

Salary & Benefits
R35,000 - R50,000 per annum basic (experience dependent)
Performance-based bonus
25 days holiday + bank holidays
Opportunity to shape the future of AI marketing in a high-growth startup
Executive Summary
An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.
Key Responsibilities
Own and manage Zoho CRM campaigns, workflows, automations, and reporting
Develop and deploy full-funnel marketing campaigns across email, web, social, and search
Leverage AI tools and generative technology to optimise content, campaigns, and targeting
Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)
Build, segment, and manage the marketing database to drive lead generation and engagement
Analyse campaign performance, A/B tests, and attribution data to inform future strategies
Write clear, compelling content for email, landing pages, and outbound messaging
Collaborate with leadership and sales to align marketing goals with business growth
Maintain clean data hygiene and CRM best practices
Recommend and implement marketing automations and AI-powered enhancements
Essential Skills & Experience
Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)
Strong track record in digital marketing campaign management and performance analysis
Passion for artificial intelligence and its application in marketing
Comfortable using AI tools for content creation, automation, and optimisation
High level of confidence with marketing analytics, performance dashboards, and KPIs
Strong written English and ability to create concise, targeted content
Organised, proactive, and able to work independently in a fast-moving startup environment
Desirable
Experience with generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai)
Knowledge of GEO (generative engine optimisation) and emerging digital trends
Familiarity with B2B marketing, especially in the tech or consultancy sectors
Experience integrating marketing workflows with sales teams
Why Join
Be part of an ambitious, forward-thinking team building AI capabilities across sectors
Help define the future of marketing in the age of generative AI
Make your mark in a growing startup with the opportunity for rapid career development
Enjoy a supportive culture that values autonomy, learning, and innovation

Skills Required