Job Description

The Design and Creative Manager will be responsible for leading the creative team in devising innovative strategies and brand architecture that effectively represent the brand identity and resonate with our target audience for the Barloworld Equipment brand across all regions. Developing compelling visual and written content across various mediums including digital platforms, print materials, exhibitions and campaigns. Ensuing a consistent brand presentation and messaging across all communication channels to generate leads and strengthen customer engagement and loyalty. Working closely with cross-functional teams to align marketing and communication efforts with the overall business strategy and goals.

Key Outputs

Leading the in-house creative and copywriting team and external agencies to deliver high-quality, impactful design work aligned with the Barloworld Equipment brand across al regions. Develop visual concepts and copy for marketing campaigns, product launches, events, internal communications, and stakeholder engagement to generate leads and strengthen customer engagement and loyalty. Oversee the creation of brochures, product catalogues, signage, technical diagrams, vehicle and machinery branding, presentations, and digital content (e.g., web, email, social media, and video). Ensure creative materials adhere to corporate identity guidelines, Caterpillar co-branding standards, and industry compliance requirements. Support strategic campaigns by producing innovative, on-brand designs that drive lead generation and customer engagement. Collaborate closely with cross-functional teams such as Sales, Product Support, HR, and Digital to develop integrated communication solutions. Manage creative project timelines, budgets, resource allocation, and supplier relationships. Direct visual storytelling efforts through photography, video production, and motion graphics for use in exhibitions, digital platforms, and internal communications. Stay up to date with trends in industrial design, digital media, and sustainability-focused branding. Ensure a consistent brand presentation anQualification, Experience and Competencies

Qualification, Experience and Competencies

Minimum Required Qualification:

Bachelor's degree in graphic design, Visual Communication, Multimedia Design, or related field. Advantageous: Post graduate degree in marketing, communications or psychology

Essential:

5+ years' experience in a senior design/creative leadership role, preferably within the B2B or industrial sectors. Copywriting skills Excellent portfolio demonstrating brand development, campaign creativity, and technical execution. Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro) and familiarity with 3D tools or CAD visualisation (advantageous). Experience managing creative teams and external suppliers (printers, photographers, videographers, etc.). Understanding of industrial marketing, equipment branding, and technical product communication Industry best practices and methodologies Familiarity with information technology, especially digital and video means of communication Understanding of consumer needs and behaviour

Minimum Required Experience:

Knowledge

Essential:

Knowledge of digital and print production processes, including specs for large format, vehicle wraps, and


exhibition booth design.

User-Centric Design, understanding of user experience (UX) principles to create designs that enhance user engagement.

Skills

Essential:

Creative Leadership: Ability to inspire and lead a creative team, fostering an environment of innovation and creativity. Design Expertise: Proficiency in design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign) and a strong understanding of design principles. Strategic Thinking: Ability to develop and implement strategic creative initiatives that align with business objectives. Brand Development: Experience in building and maintaining brand identity and ensuring consistent messaging across all channels. Project Management: Strong organisational skills to manage multiple projects, timelines, and priorities effectively.

Communication


Skills: Excellent verbal and written communication skills for collaboration with cross-functional teams and to present ideas clearly Analytical Skills: Ability to assess the effectiveness of design strategies and campaigns through data analysis and market research Digital Marketing Knowledge: Understanding of digital marketing trends and strategies, including social media, content marketing, and SEO Attention to Detail: A keen eye for aesthetics and attention to detail to ensure high-quality output Collaboration: Ability to work collaboratively with various teams, and senior leadership Adaptability: Flexibility to adapt to changing trends and business needs quickly. Presentation Skills: Ability to present and articulate creative concepts and proposals to stakeholders effectively.

Minimum Required Competencies:

Personal Attributes

Essential:

Strong attention to detail Concern for communicating clearly Commitment to behaving correctly and ethically Customer centricity and focus Focus on convincing and persuading Openness to accepting feedback Strategic thinker able to identify long-term opportunities and trends

Advantageous:

Focus on getting things done Orientation towards growing and nurturing relationships Strong inclination for change agility Preference for team-working Appreciation for challenging others with respect Perseverance Creative thinker and problem solver Focus on initiating action * Readiness to make and own decisions