Job Description

Job Title: Dealer Principal (Automotive Trade)
Location: Sandton, Johannesburg
Salary: R60,000 - R80,000 per month (Negotiable based on experience)
Introduction An established and reputable automotive dealership based in Sandton is seeking a dynamic, experienced, and results-driven Dealer Principal to lead their operations. This is a senior leadership role responsible for driving profitability, operational excellence, and customer satisfaction across all departments. The ideal candidate will have a strong background in automotive dealership management, with a proven track record of achieving sales and service targets while maintaining high standards of compliance and team performance.
Key Responsibilities

• Oversee the day-to-day operations of the dealership, including New and Pre-Owned Vehicle Sales, Workshop, Parts, and Finance & Insurance departments.
• Drive profitability through effective cost management, revenue generation, and strategic planning.
• Develop and implement business plans and marketing strategies to achieve sales and service targets.
• Maintain high levels of customer satisfaction and promote a customer-centric culture across the dealership.
• Ensure compliance with industry regulations, manufacturer standards, and internal company policies.
• Manage, mentor, and motivate department managers and staff to achieve optimal performance.
• Analyze financial reports and KPIs to monitor business performance and make data-driven decisions.
• Establish and maintain strong relationships with OEMs, suppliers, and key stakeholders.
• Monitor inventory levels, ensure stock availability, and manage vehicle ordering processes.
• Promote continuous improvement and innovation in dealership processes and service delivery.

• Matric / Grade 12
• A Management Degree or Diploma (essential)
• Minimum 5 years of proven management experience within the automotive industry
• Strong leadership, interpersonal, and communication skills
• Excellent financial acumen and analytical ability
• In-depth knowledge of dealership operations and automotive industry standards
• A track record of successfully meeting and exceeding targets
• Valid driver's license