Job Description

You could be the Data Analytics and Insights Lead we looking for

Job Purpose

Responsible for driving data-driven decision-making across the organization's digital platforms and initiatives, leveraging expertise in data analysis and insights, work closely with cross-functional teams to identify trends, optimize digital performance, and deliver actionable recommendations that enhance the overall customer experience. This role plays a vital role in driving business growth and customer satisfaction by transforming raw data into valuable insights

Your key responsibilities will include, but is not limited to:

• Data Analysis and Insights:

• Gather and analyze data from various digital channels, including website traffic, mobile apps, social media, and online ordering platforms
• Utilize data analysis tools and techniques to identify trends, patterns, and opportunities for improvement
• Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management
• Customer Behavior Analysis:

• Analyze customer behavior on digital platforms to gain insights into user preferences, engagement patterns, and pain points
• Collaborate with the marketing and product teams to understand customer segments, data funnelling, data architecture, current data tools, and assets as well as customer personalization needs
• A/B Testing and Optimization:

• Plan, execute, and analyze A/B tests to optimize digital assets, user flows, and customer journeys
• Provide recommendations based on test results to enhance user experience and drive conversion
• Digital Campaign Performance:

• Evaluate the performance of digital marketing campaigns, including paid media, email marketing, and social media advertising
• Provide insights to optimize campaign targeting, messaging, and ROI
• Website and App Performance:

• Monitor and analyze website and app performance, including page load times, navigation patterns, and user interactions
• Identify opportunities for site/app improvements to increase user engagement and conversion rates
• Data Visualization and Reporting:

• Create clear and compelling visualizations to communicate complex data insights to non-technical stakeholders
• Prepare and present reports to management, providing actionable recommendations for digital strategy
• Data Governance and Quality:

• Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes
• Competitive Analysis:

• Conduct competitive analysis to understand industry trends and benchmarks, providing insights to stay ahead in the market

Education and experience required:

• Bachelor's or Master's Degree in either Mathematics, Computer Science, Engineering, Data Science, Statistics, Business Analytics, or a related field
• At a minimum of 8 years' experience in experience in digital data analytics, preferably in the retail, food service, or related industries
• Experience with Data Visualization tools like Tableau, Power BI, or Google Data Studio

Skills:

• Python
• R
• SQL

Prospective the Data Analytics and Insights Lead engage with us:

Click The 'I'm Interested' Button, follow the promptings thereafter and we will contact you

EE Disclaimer

Kindly note that all positions will be filled in accordance with the company's employment equity plan. We also encourage people with disabilities to apply

Application Unsuccessful Disclaimer

Should you not receive feedback on your application with us within a period of 2 weeks of submission, you may consider your application as being unsuccessful. Please keep an eye on our website and other career sites for future opportunities that may arise

Afrizan Personnel